Global Beauty Supplements Market: Amway, BeautyScoop, HUM Nutrition, IMEDEEN, Lifes2good, Meiji Holdings, Murad UK, NeoCell, Reserveage Nutrition, Vemedia, Vitabiotics, and Avon
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The notable players operating in this industry include Amway, BeautyScoop, HUM Nutrition Inc., IMEDEEN (Pfizer Inc.), Lifes2good Inc., Meiji Holdings Co., Ltd., Murad UK Ltd., NeoCell Corporation, Reserveage Nutrition, LLC, Vemedia, Vitabiotics Ltd., and Avon, among others. The company profiles will include key information about companies such as company description, base of operations, operational presence, product/business portfolio, employee strength, list of key stakeholders and board of directors, organizational structure, key competitors and their details, financial information such as revenue growth, profit margin, market capitalization, market positioning of key players, share price comparison, SWOT analysis, key developments, business strategies, and analysts’ views. The information for individual companies has been derived through financial reports, paid databases, and company news articles, among others.
The global beauty supplements market is marked by intense competition from the major manufacturers operating in the market. The players have stepped up their R&D investments in order to gain more attention. Moreover, the market growth is attributed to strategic mergers & acquisitions, joint ventures & partnerships, geographical expansion, and new product launch and development, and signing of contracts and agreements with other companies, in order to ensure long-term sustenance in the market.
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Based on revenue, Amway announces sales of US$ 8.8 Bn for the year 2018, which is a two percent increase compared to the sales in 2017. The growth was broad-based across many of the Amway’s top markets that include Thailand, China, U.S, and India. The growth in the Company’s sales is the result of a sharp focus on new product launch and innovation. The products offered by the company are high in vitamins & minerals along with powerful phytonutrients that are derived from vegetable and fruits, which offer a wide range of health benefits. Truvivity launch by Nutrilite is a moisture-enhancing beauty supplement that supports skin hydration and health from inside.
RECENT DEVELOPMENTS IN THE MARKET:
• Reserveage Nutrition, LLC: In Mar 2017, the Company expanded its product portfolio by launching new beauty supplement product that enhances sleep. The new product launched improves sleep and helps in skin rejuvenation, thus grabbing more customer attention across the globe.
• HUM Nutrition Inc.: In June 2018, the Company launched Collagen Pop which is a dissolvable collagen tablet. Collagen Pop enhances the water with vitamin C and premium marine collagen peptides to address dull skin, fine lines, and the loss of skin firmness and elasticity.
• Who are the key competitors of companies with respect to their products, revenue, geographical presence, and market positioning?
• How is a particular company performing against its competitors?
• What are the Strengths, Weaknesses, Opportunities, and Challenges for major companies in the market?
• What are the strategies of growth adopted by the companies in the market?
• What is the market positioning of the players with respect to their business strength and product portfolio?
• What are the recent trends in the market? (M&A, partnerships, new product developments, expansions)
• How is the market players’ presence with respect to region and segment?
• Who are the key customers of the market?
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