Press release
Real-Time Bidding Technology Market Development Factors, Latest Opportunities, Growth Prospects and Key Vendors: Google, WPP plc, Adobe, CRITEO ADVERTISING, Facebook, PubMatic, Smaato, Yandex, Salesforce, Rubicon Project
ReportsWeb
Real time bidding (RTB) is a server-to-server buying process that allows inventory (ad space on websites) to be bought and sold on a per-impression basis. It happens instantaneous through an auction that determines who gets to buy a specific impression.
This report focuses on the global Real-Time Bidding (RTB) Technology status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Real-Time Bidding (RTB) Technology development in United States, Europe and China.
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Companies Profiled in this report includes: Google, WPP plc, Adobe, CRITEO ADVERTISING, Facebook, PubMatic, Smaato, Yandex, Salesforce, Rubicon Project
Market segment by Type, the product can be split into
Open
Invited
Market segment by Application, split into
Media and Entertainment
Games
Retail and E-Commerce
Travel and Luxury
Mobile Apps
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The study objectives of this report are:
To analyze global Real-Time Bidding (RTB) Technology status, future forecast, growth opportunity, key market and key players.
To present the Real-Time Bidding (RTB) Technology development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
Table of Content:
1 Report Overview
2 Global Growth Trends
3 Market Share by Key Players
4 Breakdown Data by Type and Application
5 United States
6 Europe
7 China
8 Japan
9 Southeast Asia
10 India
11 Central & South America
12 International Players Profiles
12.1 Google
12.1.1 Google Company Details
12.1.2 Company Description and Business Overview
12.1.3 Real-Time Bidding (RTB) Technology Introduction
12.1.4 Google Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.1.5 Google Recent Development
12.2 WPP plc
12.2.1 WPP plc Company Details
12.2.2 Company Description and Business Overview
12.2.3 Real-Time Bidding (RTB) Technology Introduction
12.2.4 WPP plc Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.2.5 WPP plc Recent Development
12.3 Adobe
12.3.1 Adobe Company Details
12.3.2 Company Description and Business Overview
12.3.3 Real-Time Bidding (RTB) Technology Introduction
12.3.4 Adobe Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.3.5 Adobe Recent Development
12.4 CRITEO ADVERTISING
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