Leading accounting software firm sponsors Ireland’s niche finance directory

Financial providers and consumers gain a valuable new resource with information for solving financial challenges

Leading accounting software firm sponsors Ireland’s niche finance directory

Dublin: March 14, 2011: The Dublin-based accountancy software firm Big Red Book has announced its sponsorship of the comprehensive Finance Directory Ireland, an information-rich portal that gives finance companies an exciting opportunity to upload articles and get a detailed listing with the necessary listings and links. The portal delivers solid benefit to consumers and small businesses, which will be able to rely on Finance Directory Ireland to navigate the difficult waters of both personal and business finance. Along with the credibility, the listed companies will also get the advantage of gaining valuable exposure for their services. Big Red Book Managing Director Marc O’Dwyer feels that the directory is a much-needed tool for Irish financial companies to promote their products and services and make their presence felt in the competitive marketplace.

The Finance Directory
Finance Directory Ireland is the first Irish-owned and managed niche directory for Ireland and the United Kingdom. It gives financial companies an avenue to promote their services in a web-based listing that will ensure maximum exposure. The fact that it is endorsed by Big Red Book, the leading Irish accounting and payroll software, gives the directory an added credibility.

The listings in the Finance Directory help financial services companies and information providers gain valuable rank in search engines. Since Google's recent move to refine its search algorithms to give greater weight to more meaningful content, information-rich sites like Finance Directory Ireland will become even more essential to providers and consumers alike.

Finance Directory Ireland gives visibility, credibility to financial services providers

Being sponsored by renowned software firm Big Red Book automatically puts the directory in a niche category.

Marc O'Dwyer the M.D of Big Red Book says, "I think an Ireland-based Financial Directory is a must. It’s a great opportunity for financial companies to submit and upload articles, as well as get a personal listing. It is a competitive market out there and this would help narrow it substantially.”

A listing in the Finance Directory has the following advantages:
1. Simple and user-friendly format
2. Content will ensure search engine optimization
3. Optimum exposure and promotion, as the directory is web-based
4. Submission of article, website URL and a directory listing
5. Promoted by leading financial software company

The company has launched the directory to help financial companies to promote their services and understand the power of the Internet and search engines to enhance their market presence.

The Company
In 2001, Marc O’Dwyer, Managing Director of Big Red Book, recognized the immense potential of the software and realised that there was a target market for the sale of a user-friendly Irish solution. The Irish software market at the time was dominated by a few multinationals and O’Dwyer strongly felt that there was room for an independent and innovative Irish software solution. With O’Dwyer at the helm, Big Red Book was soon developed into a well-known brand in the Irish software market and the client base increased from 1000 to in excess of 16500 in Ireland and the United Kingdom.

Big Red Book
Rathdown Hall, Upper Glenageary road, Glenageary
Dublin 18
Ireland

This release was published on openPR.