APAC Construction Equipment Market 2019 Overview & Top Key Players are - Volvo Construction Equipment, Hitachi Construction Machinery, Komatsu Ltd., Sany Group, XCMG Group, Caterpillar, Inc., Terex Corporation, Zoomlion, Liebherr Group

In the Asia Pacific construction equipment market, Australia is expected to grow at over 6% CAGR from 2019 to 2025 due to several renovation plans in Australia’s building & infrastructure sector. Due to the rapidly-increasing Australian population, the government is planning several projects, such as airports, railways, housing construction, and renewable energy, which is expected to create a high machinery demand.

The rising emergence of online retail facilities and the provision of replacement parts by the companies through online channels across the globe are also creating opportunities for the industry development. Moreover, several Hong Kong government programs and plans, such as Climate Action Plan 2030, Long-Term Housing Strategy (LTHS), Hospital Development Program, and Railway Development Strategy (RDS), are responsible for the consumption of such machinery in the market.

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APAC Construction Equipment Market size is set to exceed USD 80 billion by 2025; according to a new research report by Global Market Insights, Inc. The shipments are expected to grow at a CAGR of over 4% from 2019 to 2025.
Technological advancements, such as integration of intelligent machine parts, enhanced ropes, and automated machine functions, are also adding up to the Asia Pacific construction equipment market growth. Due to increasing human labor and aging workers in Asian countries, the end-users are moving toward enhanced machinery with technically-advanced features.

Moreover, due to various accidents and labor safety issues in conventional methods, the construction industry is witnessing a shift to modern machinery, further supporting the expansion of the APAC construction equipment market. Countries including China, Japan, and South Korea are experiencing a rapid rise in machinery production & consumption owing to the presence of several key manufacturers that supply products across the globe. The companies are investing in product development and global expansion, supporting the market growth.

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A key reason that hinders the APAC construction equipment market rise is the unawareness of several contractors and end-users about the machinery benefits. Buyers in smaller countries primarily focus on the price factor, which is limiting the sales of costly & technically-developed machinery. OEMs in the industry fail to educate the customers about machine’s advantages over human labor working with conventional bulky equipment. With the evolution of high-quality, complex, and multi-purpose machinery in developing countries, there is a need for appropriate customer education aiding the communication of added features. Additionally, increased customer awareness about the reliability & quality benefits is expected to support the APAC construction machinery market expansion.

Online sales channels in the APAC construction equipment market were valued at over USD 1.3 billion in 2018. These sales channels are gaining high popularity due to increased internet usage and timely & high-quality machine provision through manufacturers’ online websites. Due to the convenience of transportation and digital payments, customers are shifting toward online purchasing options, which provide them timely delivery. Online sales channels are growing steadily in the ASEAN countries due to improved mobile connectivity and digitization trend. Additionally, rental companies also provide construction & material handling machinery at low costs compared to the new machinery, further supporting the APAC construction equipment market growth. Customers with low initial investment capabilities switch to the machinery rental options to save the operational & maintenance costs required in buying new machinery.

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The key companies present in the APAC construction equipment market comprise Hitachi Construction Machinery, Komatsu Ltd., Sany Group, XCMG Group, Caterpillar, Inc., Terex Corporation, Zoomlion, Liebherr Group, and Volvo Construction Equipment. The companies are adopting product innovation plans to develop technically & legally compliant machinery, further strengthening their presence in the construction equipment market. Several players are entering into collaborations & partnerships with local players to serve customers in the regional markets. The companies are making high investments for manufacturing and R&D activities to pose a high competition in the industry. For instance, Volvo invested USD 13.2 million to develop a virtual product development center dedicated for excavators in Changwon complex.

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