App Analytics Market Key Player Analysis By ADOBE, APPSEE, IBM CORPORATION, COUNTLY, MIXPANEL, LOCALYTICS, APP ANNIE, APPDYNAMICS, APPSFLYER

App analytics software helps drive personalized and customer-focused marketing and monitors the performance of desktop, mobile, and other device applications. Organizations use this software to make better-informed and more data-driven decisions. The infusion of new data-driven insights helps companies improve their product, marketing, and overall profitability. App analytics help companies to unlock new growth opportunities.

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Increase in inclination of enterprises toward mobile-based advertising, growth in number of mobile & web apps, and rise in investment in the analytics technology are the factors that drive the growth of the market. However, availability of open source alternatives and non-uniformity of data act as major deterrents to the market growth. Furthermore, major shift toward customer-focused marketing is believed to create significant demand for the app analytics market. Besides, increase in focus on higher ROI and growth in trend of bring-your-own-devices (BYOD) provide opportunities for the growth of the market.

The global app analytics market is segmented based on component, type, deployment mode, applications, industry verticals, and regions. In terms of component, the market is categorized into software and service. Based on type, it is divided into mobile app analytics and web app analytics. Based on deployment mode, it is bifurcated into cloud and on premise. Based on application, it is classified into marketing analytics, performance analytics, in-app analytics, revenue analytics, and others. In terms of industry vertical, the market is classified into gaming, entertainment, social media, IT & telecom, health & fitness, travel & hospitality, retail & e-commerce, education & learning, BFSI, and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The global app analytics market is dominated by Adobe, Appsee, IBM Corporation, Countly, Mixpanel, Localytics, App Annie, Appdynamics, Appsflyer, and Clevertap.

The major players profiled in this study include

Unilever N.V.

L’Oreal Group

Avon Products, Inc.

The Estée Lauder Companies Inc.

Kryolan Professional Make-Up

Shiseido Co. Ltd.

Chantecaille Beaute Inc.

Coty Inc.

Ciaté London

Revlon Inc.

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KEY BENEFITS FOR STAKEHOLDERS

The study provides an in-depth analysis of the global app analytics market and current & future trends to elucidate the imminent investment pockets.

Information about key drivers, restraints, and opportunities and their impact analyses on the market is provided.

Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the global app analytics industry.

The quantitative analysis of the global app analytics market from 2017 to 2025 is provided to determine the market potential.

By Component
Software
Service

By Type
Mobile App Analytics
Web App Analytics

By Deployment Mode
On premise
Cloud

By Application
Marketing Analytics
Performance Analytics
In-App Analytics
Revenue Analytics
Others

By Industry Vertical
Gaming
Entertainment
Social Media
IT & Telecom
Health & Fitness
Travel & Hospitality
Retail & E-Commerce
Education & Learning
BFSI
Others

By Region
North America
U.S.
Canada
Europe
UK
Germany
France
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Rest of APAC
LAMEA
Latin America
Middle East
Africa

Key Market Players
Adobe
Appsee
IBM Corporation
Countly
Mixpanel
Localytics
App Annie
Appdynamics
Appsflyer

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Table of content:

CHAPTER 6: APP ANALYTICS MARKET, BY DEPLOYMENT MODE

6.1. Overview

6.2. On-premise

6.2.1. Key market trends

6.2.2. Key growth factors and opportunities

6.2.3. Market size and forecast, by region

6.2.4. Market analysis by country

6.3. Cloud

6.3.1. Key market trends

6.3.2. Key growth factors and opportunities

6.3.3. Market size and forecast, by region

6.3.4. Market analysis by country

CHAPTER 7: APP ANALYTICS MARKET, BY APPLICATIONS

7.1. Overview

7.2. Advertising and Marketing Analytics

7.2.1. Key market trends

7.2.2. Key growth factors and opportunities

7.2.3. Market size and forecast, by region

7.2.4. Market analysis by country

7.3. App Performance Analytics

7.3.1. Key market trends

7.3.2. Key growth factors and opportunities

7.3.3. Market size and forecast, by region

7.3.4. Market analysis by country

7.4. User Analytics

7.4.1. Key market trends

7.4.2. Key growth factors and opportunities

7.4.3. Market size and forecast, by region

7.4.4. Market analysis by country

7.5. Revenue Analytics

7.5.1. Key market trends

7.5.2. Key growth factors and opportunities

7.5.3. Market size and forecast, by region

7.5.4. Market analysis by country

CHAPTER 8: APP ANALYTICS MARKET, BY INDUSTRY VERTICAL

8.1. Overview

8.2. Gaming

8.2.1. Key market trends

8.2.2. Key growth factors and opportunities

8.2.3. Market size and forecast, by region

8.2.4. Market analysis by country

8.3. Entertainment

8.3.1. Key market trends

8.3.2. Key growth factors and opportunities

8.3.3. Market size and forecast, by region

8.3.4. Market analysis by country

8.4. Social Media

8.4.1. Key market trends

8.4.2. Key growth factors and opportunities

8.4.3. Market size and forecast, by region

8.4.4. Market analysis by country

8.5. IT & Telecom

8.5.1. Key market trends

8.5.2. Key growth factors and opportunities

8.5.3. Market size and forecast, by region

8.5.4. Market analysis by country

8.6. Health & Fitness

8.6.1. Key market trends

8.6.2. Key growth factors and opportunities

8.6.3. Market size and forecast, by region

8.6.4. Market analysis by country

8.7. Travel & Hospitality

8.7.1. Key market trends

8.7.2. Key growth factors and opportunities

8.7.3. Market size and forecast, by region

8.7.4. Market analysis by country

8.8. Retail & E-Commerce

8.8.1. Key market trends

8.8.2. Key growth factors and opportunities

8.8.3. Market size and forecast, by region

8.8.4. Market analysis by country

8.9. Education & Learning

8.9.1. Key market trends

8.9.2. Key growth factors and opportunities

8.9.3. Market size and forecast, by region

8.9.4. Market analysis by country

8.10. BFSI

8.10.1. Key market trends

8.10.2. Key growth factors and opportunities

8.10.3. Market size and forecast, by region

8.10.4. Market analysis by country

8.11. Others

8.11.1. Key market trends

8.11.2. Key growth factors and opportunities

8.11.3. Market size and forecast, by region

8.11.4. Market analysis by country

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