Press release
Global App Analytics Market SWOT Analysis to 2027 Lead By Top Companies Adobe, Amazon, App Annie, Appscatter, Appsee, Google, IBM, Localytics, Mixpanel and Taplytics
Global App Analytics Market
App analytics refers to solutions offered by different companies for the monitoring of operations and performances of different applications (apps) in smartphones, tablets, laptops, and desktop. The demand for quick decision-making capabilities among various companies across industries is driving the app analytics market in the current scenario. Additionally, the emergence of several smaller players in the app analytics market is increasing the interest among various industries to adopt the technologies in developing regions.
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Some of the leading players in global market
- ADOBE
- AMAZON
- APP ANNIE
- APPSCATTER
- APPSEE
- IBM
- LOCALYTICS
- MIXPANEL
- TAPLYTICS
The rapid penetration of smartphones and laptops have led to the advent of numerous app developers across the globe. The increasing number of apps for today's smartphones demands enhanced analytics to monitor the performance of the apps and also, several companies are keen towards understanding the operational procedures by the user. This is heavily propelling the app analytics market in the current scenario. In addition, several well-established companies are partnering and acquiring smaller tier2 players to enhance their app analytics portfolio, which is enhancing the app analytics market. The industries in developed countries have invested substantially towards app analytics market over the years, and in the present scenario, the developing countries are adopting the same technology heavily. This factor is anticipated to create huge market space for app analytics market players in the coming years.
The report aims to provide an overview of app analytics market with detailed market segmentation by component, type, application, end user and geography. The global app analytics market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading app analytics market players and offers key trends and opportunities in the market.
The global app analytics market is segmented on the basis of component, type, application, and end user. The app analytics market is categorized on basis of solutions as software and service. On basis of service, the app analytics market is segmented as mobile app analytics and web app analytics. Based on application, the app analytics market is segmented into app performance and operation, user analytics, monitoring and marketing analytics. The app analytics market on the basis of the end user is classified into BFSI, retail, logistics & transportation, and other.
The report analyzes factors affecting app analytics market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the app analytics software market in these regions.
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