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QUESTION: Has Facebook Jumped the Shark?

03-07-2011 11:53 AM CET | Media & Telecommunications

Press release from: HumNews

Join us for a panel conversation at SXSW 2011

(New York, 3/6/2011) - HUM, the global news, information and content source focused on closing the `Geographic Gap’ in media, will be covering this very timely and significant question at the 2011 South By Southwest (SXSW) annual music, film, and interactive conference and festival held in Austin, TX. This panel is based on an article written by Judy Shapiro, CEO of engageSimply which appeared in Ad Age on the topic. Scheduled for 5pm on March 13, the session is part of the popular social graph portion of the Interactive conference.

The impact of Facebook’s evolution is representative of the emerging “many to many” world that affects business, politics and how we see and react to each other globally. “Facebook has a profound influence in how the global community connects,” according to Joy DiBenedetto, CEO of HUMNEWS. “As one of the predominant social networking platforms in existence globally, aiming to have 3 billion users, or just about half the planet, by 2017, its audience can alter how the world learns about what is going on. We’re proud to be the facilitators of this important session.”

HUM CEO Joy DiBenedetto (@HUMNEWS) and HUMMedia President Donnetta Campbell (@HUMMEDIA) will moderate this interactive session to be held as an audience/panel ”town hall” format to enable vigorous audience discussion. “The impact of Facebook is affecting marketers and ‘Judy Consumer’ in ways never experienced,” explained Ms. Shapiro, “Now more than ever, Facebook has global impacts and HUMNEWS is uniquely positioned to meditate this ground breaking discussion.”

The purpose of this session is to bring perspective to a few questions:

• Is Facebook a trusted social network and if so, what does it stand for today?

• As the keepers of the greatest data stores on individuals anywhere, how do we hold Facebook accountable to marketers and Judy Consumer alike?

• How does a social network differ from a trusted community of interest and why it matters?

• What is Facebook’s value to marketers at an ROI level and how do we measure it?

• How do social networks balance marketers’ demands for precision targeting with “Judy Consumer’s” right to digital privacy?

The panel includes a broad range of innovative thought leaders within the social and mobile spaces: Judy Shapiro (@judyshapiro), CEO of engageSimply, Mark Rosner (@mark_rosner), CEO of ZEDGE, the largest mobile content destination, Kunur Patel (@kunur), digital reporter for Advertising Age, Hank Wasiak (@hankwasiak), an award winning ad industry veteran and partner at The Concept Farm and Mark Sherwood (@markysherwood) Saatchi’s Head of Integrated Planning. For more information about this panel,

For more information about all sessions at SXSW, please visit:

HUMNEWS, is a global news service focused on closing the global information and media gap with a focus on Corporate Social Responsibility (@CSRCooperative) communications. HUM is seeking its place in the international content universe committed to and known as the source for news, information and expertise from the “GEOGRAPHIC GAP” and indeed the whole of the planet. As the first news agency ever to develop media to inform a global populace with a full geographic picture, HUM journalism focuses on the universality of the human experience and our communal social existence in business, life and at play; showcasing commonalities of life without boundaries of borders, age, race, sex, creed, color, locale, culture or –ism. For more information go to engageSimply is a Strategic technology Partner to HUMNews.

About engageSimply
engageSimply, is a marketing and social media technology agency based in New York that creates “many to many” integrated social-based marketing systems. Judy is also Chief Brand Strategy advisor for CloudLinux, a new tech venture serving the web hosting/ ecommerce market. An industry veteran, Judy has a deep sense of technology marketing trends and how technology is impacting average consumers in her “@JudyConsumer” articles featured in HuffingtonPost. The company’s Interaction Engine platform merges the depth of direct marketing’s best practices with the latest technology in “Community of Interest” marketing, resulting in “enteraction” – engaged interaction and conversion. HUMMedia is the Corporate Communications Strategic Partner to engageSimply,

About SXSW
South By Southwest (SXSW) is an annual music, film, and interactive conference and festival held in Austin, TX. Celebrating its 25th anniversary beginning as a music festival, SXSW has not only become one of the most revered music events but has converged with film and new media. Known as “a breeding ground for new ideas and creative technologies,” the SXSW Interactive Festival includes conference panel discussions featuring some of the key players in the emerging technological world in a progressive educational forum. Gathering to imagine the future of the industry, those who spearhead the interactive technology world combine for five days to highlight and present inventive programming, new websites, digital projects, wireless applications video games and innovative start-ups.

For Press and PR Contact:
Judy Shapiro
CEO, engageSimply
(917) 617-3916

Donnetta Campbell
203 434 3548

HUMNEWS, is a global news service focused on closing the global information and media gap with a focus on Corporate Social Responsibility (@CSRCooperative) communications. HUM is seeking its place in the international content universe committed to and known as the source for news, information and expertise from the “GEOGRAPHIC GAP” and indeed the whole of the planet.

215 Mitchell Street,
Southwest, Studio No. 12
Atlanta, Georgia 30303

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