Bleaching Agents Market Advanced Technology, Growth Opportunities, Demand and Global Forecast to 2023 - MRFR

Bleaching agents are food additives that whiten the color of flour and flour products. Oxidization and reduction are the main chemical reactions that bring about this decolorization. In the production of cheese, bleaching agents are generally applied to yellow colored whey to decrease the color of the product. Whey is the liquid extract after the processing and straining of milk. Usually bleaching agents, such as peroxides, are used for lipid oxidation in liquid whey.

The bleaching agent market is bound to soar high due to the increasing demand of bread and bread products, making it a high revenue generating market for the players in the coming years.

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Prominent Key Players

Some of the key players in the global bleaching agents’ market are BASF SE (Germany), Aditya Birla Chemicals (Grasim) (India), Evonik Industries AG (Germany), Solvay Chemicals Inc. (US), Akzo Nobel N.V. (Netherlands), Hawkins, Inc. (US), Peroxychem (US), Spectrum Laboratory Products, Inc. (US), Gujarat Alkalies and Chemicals Ltd. (India), and Kemira Oyj (Finland).

Segmentation Analysis

The global bleaching agents’ market has been segmented into type and application.

The market based on type has been segmented into azodicarbonamide, hydrogen peroxide, ascorbic acid, acetone peroxide, chlorine dioxide, and others.
The market, by application, has been segmented into dairy, bakery, convenience food, and others.

Regional Analysis

Geographically, Europe is witnessed to hold the maximum share in global bleaching agents market owing to the rising demand for wheat products. Bleaching agents such as ascorbic acid, emulsifiers and few oxidizing agents such as bromate, or chlorine are also added to brighten the flour in this region.

North America is seen to be contributing a healthy revenue share towards bleaching agents market owing to the high consumption of dairy products such as milk and cheese. According to the UN, the US produces 29% of the global cheese. Most of the cheese is produced with the use of bleaching agents in this region thereby boosting the growth of bleaching agents’ market. Asia-Pacific is witnessed to be the fastest growing market for bleaching agents owing to the growing consumption of baked food products due to globalization of eating habits and rising per capita disposable income.

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Industry/ Innovation/ Related News:

September 2018 Market Research Future has published a half-cooked research report on the Global Bleaching Agents Market.

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