Reverse Osmosis Membrane Market Insights | Key Players: The Dow Chemical Company (U.S.), Nitto Denko Corporation (Hydranautics) (Japan), Toray Industries, Inc. (Japan), General Electric (U.S.), Toyobo Co., Ltd. (Japan)

The report "Reverse Osmosis Membrane Market by Material Type (Cellulose Based and Thin Film Composite Membrane), by End-Use Industry & Application (Desalination System, Ro Purification and Medical Devices & Diagnostics), and by Region - Global Trends & Forecast to 2021", The reverse osmosis (RO) membrane market is projected to reach USD 5.00 Billion by 2021, projected to grow at a CAGR of 15.75%, during the forecast period.

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Browse 117 market data tables with 37 figures spread through 161 pages and in-depth TOC on "Reverse Osmosis Membrane Market"

New product launches are the key strategies adopted by leading market players

New product launch is the key strategy adopted by industry players to gain traction in the reverse osmosis (RO) market. This strategy accounted for 41.7% of all the growth strategies adopted by market players between 2012 and 2016. Toray, a leading market player, has adopted new product launch as its primary growth strategy. Companies also adopted the strategy of agreements, partnerships, and collaborations to expand their product portfolio. This approach accounted for 25.0% of all the growth strategies adopted by market players during the above-mentioned period. Expansions accounted for 25.0% of all the growth strategies followed by market players in the RO membrane market.

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Asia-Pacific and Europe were the most active regions, in terms of strategic initiatives undertaken between 2012 and 2016. New product launch was the most favored strategy in the Asia-Pacific; the region accounted for 60% of all the expansions that took place between 2011 and 2015. Companies such as The Dow Chemical Company (U.S.), Nitto Denko Corporation (Hydranautics) (Japan), Toray Industries, Inc. (Japan), General Electric (U.S.), Toyobo Co., Ltd. (Japan) made several expansions to serve customers more efficiently and increase their market shares.

Major manufacturers, including The Dow Chemical Company (U.S.), Nitto Denko Corporation (Hydranautics) (Japan), Toray Industries, Inc. (Japan), General Electric (U.S.), Toyobo Co., Ltd. (Japan), have been profiled in this report. These companies have adopted both, organic and inorganic growth strategies such as expansion, mergers & acquisitions, and new product launches to strengthen their foothold in the RO market.

Dow water & process solutions accounted for the largest share of all the development activities in the market. The company follows dynamic growth strategies, focusing on new product launches, expansions, and agreements & joint ventures to increase its presence in the Asia-Pacific and RoW regions. Dow is focused on R&D activities; the company has a team of researchers who are focused on conducting research on more than 200 projects. Currently, it has 11 manufacturing plants, globally. Dow Water & Process Solutions signed a trademark licensing agreement with SPC ECOSOFT Ltd. (Ukraine) as part of the ingredient branding program focused on water residential segment. This has helped the company in expanding their customer base.

Toray Industries Inc. has gained a strong foothold in the RO market. It is focusing on organic growth and has enhanced its product portfolio through various growth strategies, such as expansions and joint ventures, to meet the growing demand from customers. Toray Industries, Inc. and Abunayyan Holding (Saudi Arabia) formed a joint venture, Toray Membrane Middle East LLC, in water and wastewater treatment technologies in Dammam, Saudi Arabia. This new JV was worth USD 80 million. This JV was formed to manufacture and sell water treatment membranes in addition to providing technical services. This JV formation helped Toray to provide its water solutions and enhance its footprint in the EMEA region.

Adoption of water standards by Saudi Arabia and other Middle Eastern countries, equivalent to those in EU, driving the reverse osmosis membranes market
The reverse osmosis membrane (RO) market is projected to reach USD 5.00 billion by 2021, projected to register a CAGR of 15.75% between 2016 and 2021. The RO membrane market is highly fragmented as it is used in a large number of industries ranging from desalination to electronics, building & construction, textile, pulp & paper, chemical processing, medical, and so on. The growing awareness regarding water scarcity and the stringent government regulations associated with the quality and purity of the same acts as a major driving factor in the market.

Middle East & Central Asia is estimated to dominate the reverse osmosis membranes (RO) market, in terms of value, and this trend is expected to continue till 2021. Countries in the region, such as Turkey, Saudi Arabia, UAE, Iran, and Qatar, are witnessing a gradual increase in the adoption of RO membrane in the desalination system and medical applications.

A majority of the demand for the RO membranes is driven by the desalination application. The major challenge for the market is to encounter the problems associated with the lifespan of RO membranes. The lifespan of membranes depends upon the contaminant level, maintenance program followed, and the amount of separation done using the membrane. After a certain period of time, the durability of membranes decreases, after which membranes need replacement with associated increased maintenance costs.

Saudi Arabia is the largest producer as well as end-user in RO membrane market. It is estimated to lead the Middle East & Central Asia RO membrane market, owing to the increasing number of international companies setting up production plants and offices in the country. Saudi Arabia has expanding population and has no permanent lake or river for water supply, but still has successfully tapped the aquifers and developed a network of extensive desalination projects.

RO membranes are used in applications, such as desalination systems, RO purification systems, and medical devices & diagnostics. The desalination market is growing at a fast pace, with significant new activities in developing economies improving the growth opportunities of the global RO membranes market. The market players in emerging economies such as Latin America and the Middle East are establishing water desalination projects for the desalination of sea water, brackish water in an attempt to encounter water scarcity problems. Municipalities in the arid regions look forward to buy brackish water and some seawater desalination units.

Thin film composite membranes are the largest and the fastest-growing material type of the RO membrane market. A TFC material is a molecular sieve manufactured in the form of a film from two or more layered materials. Membranes used in reverse osmosis are typically made out of polyimide, chosen primarily for its permeability with water and relative impermeability with various dissolved impurities including salt ions and other small, unfilterable molecules. The thin film composite membranes are further classified as; polyamide membranes, graphene oxide polyacrilonitrile membranes, polysulfone, polytetrafluoroethylene composite membranes, & polyvinylidene fluoride composite membranes, among others.

New product launches, agreements & joint ventures, and expansions are some of the key strategies adopted by major companies such as The Dow Chemical Company (U.S.), Nitto Denko Corporation (Hydranautics) (Japan), Toray Industries, Inc. (Japan), General Electric (U.S.), Toyobo Co., Ltd. (Japan), to gain traction in the RO membrane market. These strategies have helped the market players to enhance the production and increase their share in the Asia-Pacific RO membrane market.

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