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Press release steps up expansion on the Web mobile channel with two new smartphone applications

03-02-2011 12:42 PM CET | Tourism, Cars, Traffic

Press release from: Accor on Blackberry, Iphone, and Sumsung Smartphone on Blackberry, Iphone, and Sumsung Smartphone

Accor, already European’s leading Hotel Company in room booking using mobile, introduces applications for two smartphones: BlackBerry and Samsung (equipped with the new Bada operating system). They join the existing services dedicated to the mobile and especially the iPhone application launched more than a year ago.

Users of Blackberry and Samsung Bada smartphones will have a dedicated application, providing access to more than 3,000 hotels around the world that operate under the Pullman, MGallery, Novotel, SuiteNovotel, Mercure, Adagio, ibis, all seasons, Etap Hotel, and Formule 1 brands. Intuitive and accurate, these applications will include functions that enable users to conduct searches according to predefined criteria like, geolocalization and current date and also refine their search depending, for example, on preferred brands or number of children and further functionalities. A function that memorizes search preferences also helps save precious time when booking while moving around. Member of Accor’s A|Club loyalty program could also enter their card number and earn points each time they book from their smartphone.

Business travelers will now be able to find negotiated rates on BlackBerry and iPhone applications thanks to an update in the coming weeks.

In addition to providing a showcase, smartphones also create added value for the portal, which has been adapted to meet new customer needs with an ambitious target of 260,000 bed-nights has been set for 2011.

Accor, the world's leading hotel operator and market leader in Europe, is present in 90 countries with 4,200 hotels and more than 500,000 rooms.

Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons, Etap Hotel, Formule 1, hotelF1 and Motel 6, and its related activities, Thalassa sea & spa and Lenôtre - provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.

AAPC (Thailand) Ltd.
36 Fl. The Offices at Central World
999/9 Rama 1 Road, Patumwan, Bangkok, 10330 Thailand

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