Market Metrix and SQInsight partner: Cruise lines get a total guest feedback solution

Direct guest feedback combined with social media analytics provide 360 view of the guest experience

California February 8, 2011 –– Market Metrix and SQInsight Hospitality Consulting have entered into a strategic partnership to better serve the cruise industry. The partnership enables Market Metrix and SQInsight Hospitality Consulting to provide comprehensive guest opinion and performance analytics, combining direct guest feedback from Market Metrix with analysis of online reviews from all major cruise related travel sites and social media sites from SQInsight.

“Together, we represent the first comprehensive solution for the Cruise industry for those who want to combine sources of guest feedback for operational improvement, market intelligence, and competitive benchmarking,” said Robert Honeycutt, CEO of Market Metrix.

Developed by Market Metrix, CustomerMetrix™ for Cruise Lines is a real-time, hosted web-based system that establishes the foundation for guest feedback, service recovery and improvement action planning. Designed for flexibility, ease of use and actionable results, CustomerMetrix supports continuous improvement across all customer touch points and timely recovery efforts when you fall short of customer expectations. With new financial metrics and powerful reporting capabilities, CustomerMetrix impacts daily operations and executive decision–making to ensure strategic, continued improvement.

Developed by SQInsight Hospitality Consulting, S.Q.B.I. analyzes guest reviews from all major social media sites, including hotel and cruise line websites. S.Q.B.I. uses text analytics to leverage a critical and underused feedback source, written comments. The solution provides department managers and top executives with a decision–making tool, and better insight into company and competitor performance. S.Q.B.I. simply helps companies better understand and improve the guest experience, which leads to improved profitability.
About Market Metrix

Market Metrix provides the leading guest and employee feedback systems to the worldwide hospitality industry. We combine award–winning research and powerful technology to help clients make the right business decisions. Our Software–as–a–Service (SaaS) products are used more hospitality companies than any other, supporting thousands of hospitality businesses in 70+ countries. Market Metrix has been helping hospitality companies turn feedback into performance since 1996.
About SQInsight Hospitality Consulting

SQInsight Hospitality Consulting develops and markets the social media monitoring, review site and social media analytics product S.Q.B.I. for the hospitality industry. The initial target market has been cruise lines, but SQInsight Hospitality Consulting is now expanding its technology to other markets such as lodging, airlines and car rental agencies, to further market its solution worldwide. http://sqbi.sqinsight.com

Our mission: To advance the science and practice of customer delight by turning customer and employee feedback into lasting and substantial performance improvements for our clients.

Market Metrix is the leader in feedback solutions for the hospitality industry, with more than 100 enterprise clients in 70 countries. Our clients include a broad range of companies from lodging, car rental, airlines, and allied fields. Anywhere high touch is critical to success, Market Metrix can help.

Market Metrix was founded in 1996 by Jonathan Barsky, Ph.D. and Lenny Nash to provide hospitality companies with better customer and employee satisfaction measurement programs and management tools. Since then, Market Metrix has earned a reputation for industry leading research and effectiveness for clients of all sizes.

Market Metrix solutions have changed the way businesses manage customer and employee relationships - combining breakthrough concepts and marketing research with leading-edge technology in order to leverage the economic benefits of customer loyalty and employee commitment. Our staff regularly publishes and speaks on advances in customer and employee loyalty.

For example, our innovative Loyalty Emotions™ measurement has helped many companies better connect with their customers.

Market Metrix recognizes the relationships between hiring the right people, supporting and monitoring them effectively, and customer satisfaction and loyalty. Satisfaction is largely influenced by the value of service provided to customers. Value is created by satisfied, loyal and productive employees. Our products, Customer Metrix™ and Employee Metrix™ , are designed to drive this value chain.

Our pioneering Market Metrix Hospitality Index™ (MMHI) is released quarterly and ranks over 250 lodging, car rental and airline brands on over 50 dimensions.

As you explore this site, we hope you get an insight into the depth of resources - people, knowledge, and capabilities - that we have committed to our clients and to the members of our team.

Market Metrix
990 A Street Ste 301
San Rafael CA 94901

4157211300
Vanesa Dadin

This release was published on openPR.