Yoga and Exercise Mats Market - In-Depth Analysis with Booming Trends, Growth and Forecast till 2025 Key Players |Barefoot Yoga, Gaiam, JadeYoga, Manduka, Adidas Group, Body-Solid, HuggerMugger, Indiegogo, Merrithew, Nike, PrAna, TriMax Sports, YogaDirect
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Yoga and Exercise Mats Market Landscape:
Yoga and exercise mats are fabricated mats used during yoga and exercises. Yoga and exercise mats are gaining importance in recent years due to rising trend of practice of exercise among the population. The practice of yoga and exercise are important in creating the proper balance in the body and also helps in the development of body strength and flexibility. Physical activities not only improves the physical wellbeing of a person but also improves the mental stability by reducing anxiety, depression, and tension. The increasing awareness towards staying healthy and prevention of health issues such as high cholesterol, diabetes, and obesity are resulting to the inclination towards regular yoga and exercise among the population. Thus this, in turn, is boosting the growth rate of the global yoga and exercise mats market. Major Key players of yoga and exercise mats focus on innovation and use of sustainable raw materials which are made up of natural rubber, cotton, and jute.
The global yoga and exercise mats market has been segmented on the basis of different product types, distribution channel, and end use. By different product types, the global yoga and exercise mats are segmented into gym mats, Pilates mats, and general exercise mats. A large section of the consumers in yoga and gym clubs use yoga and exercise mats extensively for yoga, weight training, and general exercises. The market of yoga and exercise mats has been further segmented on the basis of distribution channels such as online distribution channel and offline distribution channel. The offline distribution channel of yoga and exercise mats is further segmented into supermarkets, hypermarkets and independent retail stores. The offline distribution channel of yoga and exercise mats is anticipated to capture a large part of the market share due to the availability of wide range of products. On the basis of end use the global yoga and exercise mats are segmented into yoga clubs and gyms.
The global yoga and exercise mats are mainly driven by the rising popularity of yoga and exercises in different regions. Proper health and prevention of health issues such as obesity diabetes are considered as one of the global macroeconomic phenomena of all the countries. Thus this is driving the global yoga and exercise mats market. Organic cotton and environment-friendly yoga and exercise mats are more preferred among the consumers than the traditional synthetic and rubber. This has resulted in rise in the price in raw materials of yoga and exercise mats and thus this is restraining the global yoga and exercise mats. Moreover, physicians in recent years suggest yoga or any form of daily exercise to every individual in order to prevent health related issue specifically obesity. Thus these are generating opportunities to the global yoga and exercise mats market during the forecast period.
For the purpose of providing a detailed analysis regarding demand for yoga and exercise mat market across different regions, the global yoga and exercise mats market has been segmented into North America, Europe, Asia Pacific Middle East, Africa and Latin America. The yoga and exercise mat market in North America including U.S. Canada is anticipated to capture a large part of the yoga and exercise mats market share in 2016 due to the rising number of health and other fitness clubs. Increased awareness towards staying healthy and proper wellbeing are showing a positive impact upon the North America yoga and exercise mats market. The yoga and exercise mat market of North America is followed by Europe in 2016.
Global Yoga and Exercise Mats market competition by top manufacturers, with production, price, revenue (value) and market share for each manufacturer; the top players including
Barefoot Yoga, Gaiam, JadeYoga, Manduka, Adidas Group, Body-Solid, HuggerMugger, Indiegogo, La Vie Boheme Yoga, Merrithew, Nike, PrAna, TriMax Sports, YogaDirect
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Owing to the presence of large number of yoga and exercise mat manufacturers across the globe, the global yoga and exercise mat market is competitive in nature. Some of the key players of yoga and exercise mats market includes Gaiam, JadeYoga, Adidas Group, Nike Inc, Body Solid, HuggerMugger, Trmax Sports, Barefoot yoga, Manduka, SPRI, La Vie Boheme Yoga among others.
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The study is a source of reliable data on:
• Market segments and sub-segments
• Market trends and dynamics
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• Market size
• Current trends/opportunities/challenges
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The regional analysis covers:
• North America (U.S. and Canada)
• Latin America (Mexico, Brazil, Peru, Chile, and others)
• Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
• Eastern Europe (Poland and Russia)
• Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
• Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
Highlights of the report:
• A complete backdrop analysis, which includes an assessment of the parent market
• Important changes in market dynamics
• Market segmentation up to the second or third level
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• Market shares and strategies of key players
• Emerging niche segments and regional markets
• An objective assessment of the trajectory of the market
• Recommendations to companies for strengthening their foothold in the market
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