Holographic Display Market 2019 Analysis By KONICA MINOLTA, EON REALITY, HOLOXICA LIMITED, MUSION DAS HOLOGRAM, PROVISION HOLDING, REALVIEW IMAGING, VIEWSONIC CORPORATION

The holographic display market was worth USD 1.654 billion in 2017 and is projected to grow to USD 7.601 billion by 2023, at a CAGR of 28.4% over the forecast period, 2018-2023. The scope of the report is limited to holographic technology offered by major players. The regions considered in the scope of the report include North America, Europe, and Rest of the world. The study emphasizes on various advancements in imaging technologies, and type of displays used in various end users, amongst others.

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The global market is witnessing rapid developments in 3D dynamic display aided by improvements in laser holographic and electro holographic technologies. The demand for holographic displays in healthcare applications, such as medical imaging and research, is one of the major factors driving the market. In addition, the rising demand for holographic projections at marketing events, fashion shows, and conferences is expected to help in increasing the rate of market growth during the forecast period.

Key Developments in the Market
• September 2017 - Zebra Imaging Inc. finalized the sale of the firm's 3D holographic imagers and print business to HoloTech Switzerland AG. Zebra's digital print techniques provide precision and accuracy, allowing viewers to see 3D images without cumbersome glasses or viewing aids. Through the purchase of Zebra Imaging's holographic visualization technology, HoloTech has taken a significant leap forward in the art and science of 3D imaging.
• November 2017 - AV Concepts & Rezin8 has announced a new holographic technology. It uses a new application and material setup. As holograms have become popularized not only in the audio-visual field but also in the general business and consumer needs, these new materials are expected to improve the traditional holographic effects process and deployment.

Major Players:
KONICA MINOLTA INC., EON REALITY, HOLOXICA LIMITED, MUSION DAS HOLOGRAM, PROVISION HOLDING INC., REALVIEW IMAGING LTD, VIEWSONIC CORPORATION, AV CONCEPTS, AND SHENZHEN SMX DISPLAY, amongst others.

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Advancements in Imaging Technologies
The availability of various types of content and mobile applications has created a need for advanced display technologies, like holographic display, which provide high-performance features with smaller form factors and low energy use. This has increased the R&D activities of the holographic display technology in the consumer electronics sector, and the emergence of several market players in this sector too is influencing the market growth. Owing to this, the holographic technology market is expanding from aerospace & defense to broader commercial segments, like entertainment, and automotive, particularly in the developed countries, whereas, the developing countries are set to witness its introduction phase.

Growing Demand for Touchable Holographic Display to Augment the Growth
Touchable holographic display is being used in commercial applications at several events, as well as marketing and promotional activities. The integration of consumer electronic products with touchable holographic displays is expected to grow during the forecast period, thereby affecting the overall holographic display market. The technology is witnessing a rapid growth rate, and the stipulations are anticipated to match the increase. It is still a novelty and is expected to occupy a significant share with continuous R&D activities and increasing adoption of these sophisticated systems in products, like medical imaging devices, amongst various others.

North America to Have the Largest Share
The increasing applications of the holographic display, especially in the smartphones, would offer tremendous opportunities, considering the smartphone penetration rate in North America. Furthermore, owing to its rising adoption in the entertainment industry, the consumer electronic and commercial segments are adding innovative concepts in order to attract consumers' attention. Advertising is one of the biggest industries in North America. Being the most technologically advanced, these countries encourage digital signage, which occupy a major market share. Growing awareness regarding the benefits that digital signage offers and the increasing demand for commercial displays have created opportunities for holographic displays.

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