The Baby Food Sector in Ireland 2018 | Danone Baby Nutrition, Nestlé, HJ Heinz Company, Hipp, Ella's Kitchen, Valeo Foods

The Baby Food Sector in Ireland, 2018

Summary

"The Baby Food Sector in Ireland, 2018", is an analytical report by Publisher which provides extensive and highly detailed current and future market trends in the Irish market.

The majority of mothers in Ireland use formula milks from birth or introduce formula milk by the second or third month, meaning that demand for first-stage and follow-on milks is very strong. The infant formula market has been strengthened by the high proportion of women aged 20-45 years of age who are in employment. Parents demand a greater diversity of baby foods to fit in with the ever-expanding choice available in adult foods. Manufacturers are providing more and more choices of milks and foods which claim to be organic.

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What else does this report offer-

-Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
-Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
-Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
-Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
-Future projections considering various trends which are likely to affect the industry.

Scope

-Retail sales of baby food have fallen by 11% and volumes by 20% due to price competition.
-Expenditure per capita rose by 4%, due mainly to significant unit price rises for wet meals and finger foods.
-Consumption of baby milk has continued to decline due to lower per capita consumption rates as a result of drops in consumer spending.
-The Irish market was traditionally characterised by a large dry meals category, but demand suffered from their relative lack of variety and convenience and, by 2017, wet meals accounted for the vast majority of baby meals.

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Companies Mentioned:
Danone Baby Nutrition
Nestlé (Ireland) Ltd
HJ Heinz Company Ireland Ltd
Hipp UK Ltd
Ella's Kitchen (Hain Celestial)
Valeo Foods

Reasons to buy

-Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
-Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
-Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
-Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

Introduction
Executive Summary
Definitions
Background to the Market
Birth
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations
Sector Overview
Sector Overview
Manufacturers Shares
Category Analysis
Baby Milks
Baby Cereals & Dry Meals
Meals & Others
Production and trade
Production
Imports
Exports
Company profiles
Danone Baby Nutrition
Nestlé (Ireland) Ltd
HJ Heinz Company Ireland Ltd
Hipp UK Ltd
Ella's Kitchen (Hain Celestial
Valeo Foods
Other Manufacturers
Distribution
Baby Food Retailing
Economic Background
Key Macroeconomic Forecasts
Prospects and forecasts
Birth & Population Projections
Forecast Overview
Consumer Attitude
Appendix
Additional Data Tables
Summary Methodology

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This release was published on openPR.