Oriflame official sponsor of the WTA

The Swedish networking company, Oriflame, presented itself at the first WTA event (Women’s Tennis Association) in Europe 2011 at the Open GDF SUEZ as the official sponsor. The company, which was founded in 1967, is a veteran of the Direct Selling industry and operates with its some 3.3 million cosmetic consultants in over 60 countries. As part of the two-year strategic partnership with the Women’s Tennis Association, Oriflame will be represented in Europe, Russia, Commonwealth of Independent States, Middle East and Africa and at 22 WTA events. “The WTA is the perfect strategic partner for Oriflame as both organizations share a passion and spirit to help women be their best and fulfil their dreams. With the WTA, the very essence of the sport is built around strong women who inspire others around the world to succeed in whatever it is they do and love – which is also the blueprint for Oriflame’s proposition“, said Michael Cervell , Senior President of Direct Sales with Oriflame at the press conference.

Oriflame will be represented at the WTA, which has been around for 40 years, with high visible signage and branding. The agreement also includes both traditional and digital marketing rights, which Oriflame can use. Upon announcing the sponsorship at the Open GDF SUEZ, the first supporting marketing activities were carried out by WTA players Vera Zvonareva, Jelena Jankovic, Daniela Hantuchova, Dominika Cibulkova und Tsvetana Pironkova. The star player Kim Clijsters also showed her enthusiasm: “While our main focus is to stay at the top of our game and achieve all we can in the sport, we also enjoy looking our best both on and off the court. I think most women can relate to the idea that looking your best helps you to feel your best and that gives you the confidence to perform at your best, whatever you do in life. I know that Oriflame has this philosophy and WTA players are looking forward to supporting this partnership that will inspire women around the world to look and feel great as they pursue their dreams.” The athletes of the WTA are bound to not only play good tennis over the next two years, but also look their best while doing so.

Oriflame is today one of the fastest growing beauty companies selling direct. We are present in 62 countries, of which we are the market leader in more than half. We offer a wide range of high-quality beauty products as well as a unique opportunity to join our sales force and start your own business.

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This release was published on openPR.