Global Marketing Analytics Market | Technological Advancements to Pose New Challenges

ResearchMoz include new market research report "Marketing Analytics Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2022" to its huge collection of research reports.

The need for marketing analytics is increasing because it helps to analyze customer behavior and then formulate the online marketing camping and other marketing strategies. It increases the efficiency of the marketing program by the means of computing results and based on those results marketing program takes place. Marketing analytics helps in managing, measuring, analyzing, and controlling the marketing performance with which the manager can provide optimal campaign programs and optimize their return on investment (ROI).

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The report on the global marketing analytics market examines growth trends, technological advances, and competitive landscape that will determine the growth trajectory of the said market from 2017 to 2022. Data for 2016 is provided as historical information. It also looks into key growth drivers, restraints, and opportunities that are expected to influence the market’s growth over the 2017-2022 forecast period. The report provides a holistic view to present market growth in terms of revenue (in US$ Mn) and volume (in kilo tons) over the report’s forecast period.

The report’s overview section discusses current market dynamics based on which future growth trends, key market indicators are presented. Key market indicators that have been discussed in the report include factors that are likely to alter the market’s growth scenario over the course of the forecast period. These indicators are useful to understand the market’s position at any given time over the course of the forecast period. This is followed by an attractive analysis and revenue projections of key market segments during the forecast period. This will help readers to obtain insights about the most lucrative segments. Besides this, the report comprises an overview of various growth strategies adopted by leading players in the global marketing analytics market.

According to a report by Transparency Market Research, the global marketing analytics market is likely to clock a robust 14.3% CAGR for the 2017-2022 forecast period. At this pace, the market is estimated to be valued at US$2,109.6 mn in 2016 and further reach a valuation of US$4,108.2 mn by 2022 end.

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Global Marketing Analytics Market: Market Dynamics

The analysis of the global marketing analytics market presented herein is obtained as a result of an extensive research phase followed by inputs received from industry experts. The estimates presented herein take into consideration social, economic, and technological growth indices coupled with current market dynamics that will influence growth of the marketing analytics market during the forecast period.

In addition, the report comprises growth trend of each key segment along with growth strategies of key companies that will help them attain competitive gains. Also, the report provides insights about key growth trends and their impact on the market. This is followed by a comprehensive value chain analysis for the marketing analytics market. It entails various participants in the demand supply logistics which comprises raw material suppliers and distribution channels in the value chain in this market.

Global Marketing Analytics Market: Market Segmentation

The report studies the global marketing analytics market on the basis of component, deployment, application, industry, and region. The segments of the market based on component are software platform, professional service, and managed service. On the basis of deployment, the market is segmented into SaaS and on-premise. By application, the segments into which the global marketing analytics market is divided are social media, content optimization, campaign management, email marketing management, and other application.

In terms of industry, the segments of the market are retail and consumer goods, healthcare, BFSI, travel and hospitality, automotive, telecommunication, and others. Each of the key segment is analyzed at length in this report and valuable insights at macro and micro levels.

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Global Marketing Analytics Market: Competitive Analysis

The report examines the competitive landscape of the global marketing analytics market providing details of the current competitive hierarchy and how it is expected to change over the forecast period.

Tableau Software, GoodData, Google Inc. Adobe Systems, Salesforce, Neustar, IBM Corporation, Oracle Corporation, Pega-Systems, and Teradata Corporation are the key companies operating in the global marketing analytics market that have been profiled in this report.

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