What's driving the Food Fortifying Agents market Size? BASF, Cargill, DSM, E.I. du Pont de Nemours and Company, Arla Foods, Tate & Lyle Sugars, Archer Daniels Midland Company, Hansen Holdings A/S, Nestlé, Ingredion Incorporated

Global Food Fortifying Agents Market size is likely to expand with a high CAGR during the period 2016-2024. Increasing health consciousness and awareness of multiple-benefits of food fortifying agents among consumers will drive the global food fortifying agents market growth.
The food fortifying agents market will be propelled by the increasing demand for dietary supplements, sports nutrition products, animal nutrition and personal care. Food & beverage, pet food production, pharmaceuticals and infant formulas are the foremost end-user industries for food fortifying agents.

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Company Profiles-
1. BASF
2. Cargill
3. DSM
4. E.I. du Pont de Nemours and Company
5. Arla Foods
6. Archer Daniels Midland Company
7. Hansen Holdings A/S
8. Nestlé
9. Ingredion Incorporated
10. Evonik Degussa Industries India Limited
11. Kellogg Co.
12. PPG Industries
13. Tate & Lyle Sugars

Food fortifying agents can be categorized as vitamins, minerals, lipids, proteins & amino acids, carbohydrates, prebiotics, probiotics, etc. In terms of volume, the minerals segment is likely to have the largest share in the food fortifying agents market. However, the vitamins segment will lead the market in terms of value. The application domains of food fortifying agents are cereal-based products, dairy products, dietary supplements, fats & oils, infant formula, bulk food items, pet food, animal feed, and animal nutrition etc. Dietary supplements segment is expected to grow at a comparatively higher CAGR. due to its overall developmental benefits for individuals.

Technologies have been developed for Vitamin C fortification in fruit juices, dairy products and other beverages and breakfast cereals. Vitamin B complex fortification is practiced in case of leafy vegetables, highly refined cereals and grains of Calcium and phosphorus fortification works is used in making infant formula. Fortification of maize and wheat flour with zinc, iron, folic acid and other micronutrients act against iron deficiency anemia (IDA). The micronutrients which are lost during the processing and skimming of milk are regained by milk fortification. Vitamin A fortification is applied to milk, margarine, fats and oils, cereals, sugar, and ready-to-eat noodles with spice mix. Vitamin A and D fortification results in the significant reduction of their deficiency. Cereals, milk products, sugar, curry powder, soya sauce and cookies have been successfully applied iron fortification.

The factors obstructing the growth of food fortifying agents are their higher costs and the risks of over-consumption and its toxicity. Fat-soluble vitamins (A, D, E, K) are stored in our bodies in larger than needed amounts, they can reach levels of toxicity on over-absorption.

Food fortification practices have significantly contributed to the virtual eradication of goiter, beriberi, rickets and pellagra globally. In recent years, North America has been the global leader in demand for food fortifying agents owing to rising obesity trends in the region, easy access to the technology, growing awareness about food fortifying agents and supportive government regulations towards their adaptation. In North America, fortification of sugar with vitamin A had effectively reduced the prevalence of hypovitaminosis A in the population.

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Fortification of wheat flour with folic acid is compulsory in parts of Latin America. However, MEA and Latin America lack in significant government support in adaptation and implementation of food fortification technologies. Asia-Pacific region is likely to be the fastest-growing market for food fortifying agents in the coming years. China and Japan are facing problems regarding their aging population, with which comes an increased risk of chronic ailments. Food fortification is a suitable and cost-effective solution to prevent these health ailments. India is the rapidly growing market in adopting the globally emerging trends. This presents a lucrative demand for nutrient supply in Asia-Pacific region, ensuring impressive growth of food fortifying agents market.
The global food fortifying agents market has some significant players viz., Cargill Incorporated, Royal DSM, E. I. du Pont de Nemours and Company, BASF SE, Arla Foods, Archer Daniels Midland Company, Hansen Holdings A/S, Nestle SA, Ingredion Incorporated, Evonik Industries AG, Kellogg Co., PPG Industries Inc., Tate & Lyle Inc.

In recent years, many government agencies across the globe have initiated health policies regarding addition of beneficiary nutrients in meals, staple products, cereals and dairy products in their countries. This will lead to reduction of dietary deficiency incidences and diseases out of vitamin deficiency. However, food fortification has still been grossly under-utilized strategy in developing countries and bears a huge scope in future. Thus, food fortifying agents market is likely to witness growth in the forecast period with the critical success factors being product innovation, promotion of consumption of fortified foods and intensifying the distribution channels.
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