Consumer Electronics Market is Booming Worldwide with Key Players: Electrolux, Acer, Canon, Inc., Gionee, Haier, Hitachi, Nikon, Sharp Electronics Corporation USA, Sennheiser, Sonos, Inc., Toshiba

Consumer Electronics Market is set to exceed USD 1.5 trillion by 2024. Technological advancements in devices including smartphones, earphones & headphones, speakers and household appliance is anticipated to fuel the consumer electronics market growth. The growth is also characterized by the improving purchasing power of individuals across emerging economies coupled with the growing penetration of energy-efficient appliances.

Speaking of the competitive trends in consumer electronics market space, the industry is dynamically charged with participation of globally preeminent magnates such as Electrolux, Bose Corporation, Canon, Inc., Fujitsu, GE, Gionee, Google, GoPro, Haier, Hitachi, Hewlett Packard Enterprise, Huawei Technologies, Philips, Logitech, LG Electronics, Microsoft, MSI - Micro-Star International Co., Ltd., Nikon, Olympus Corporation of the Americas, OnePlus, Bosch, Samsung Electronics, Sennheiser, Sonos, Inc., Siemens, Sony, Toshiba, ZTE Corporation. Amidst a backdrop where technological advancements are being referred to as the top most success quotient underlining the sales of these products, these players are vigorously expanding their product pallets in sync with the latest smart trends.

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The demand for air conditioners in the major household appliances segment is anticipated to rise over the forecast timeline. Increasing income levels and rising temperatures of the middle-class population in countries such as China and India further contribute to the segment growth. Rising penetration of air conditioners can also be credited to the declining price of such appliances. In the U.S., energy consumption by air conditioners almost doubled owing to the changing climatic conditions as well as increasing size of homes. The kitchen appliances, such as ovens, and cookers, are expected to witness a high demand owing to the rising adoption of technologically-advanced products coupled with changing lifestyles in urban areas contributing towards the overall consumer electronics market.

It has been further anticipated that the TV households will have an average of 1.21 TV sets per home, significantly leading to more than 1.3 billion sets across the Asia Pacific belt by 2020. It is also prudent to mention that India accounted for a household refrigerator & washing machine user rate of 31% and 10% respectively in 2013. China is another major region standing as a major contributor toward global consumer electronics industry share.

The audio and video equipment in the consumer electronics market are attributed to the development of new technologies such as 4K, 8K, and higher resolution systems. With an increasing number of video content and broadcasting companies such as Netflix and Amazon Prime developing 4K content, the movement towards ultra-high definition systems is anticipated to be very high.

Additionally, the prices of these systems are declining at a very rapid rate. 4K TV prices experienced a decline from approximately USD 8,000 to USD 1,250 from 2012 to 2015 and will continue to do so in the following years positively impacting the market demand across the globe.

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The professional consumer electronics market segment is projected to exhibit a higher growth during the forecast timeframe as compared to the personal segment. The growth of the media and entertainment industry, mainly in Latin America and the Asia Pacific region, is aiding in the growth of the industry as there is a higher demand for professional audio and visual equipment from consumers and media and entertainment players. An increasing number of government agencies are focusing on the development of audio electronic systems such as noise cancelling headsets.

Asia Pacific is touted to be one of the largest markets for consumer electronics, driven by the extensive changes in macroeconomics, such as the expanding middle class population, rising disposable incomes, changing demographic patterns, and rapid urbanization trends. The substantial surge in household incomes has had a direct relationship with the spending on electronics items, in turn stimulating the sales of consumer electronics products including the likes of tablets, smartphones, home appliances, and other wearable electronics. As per reliable statistics, by 2020, Asia Pacific is expected to witness 903 million TV households, an upsurge of 100 million than that recorded in 2014.

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The industry is further anticipated to witness an interesting change of events with the integration of AI and IOT in the product spectrum. What remains to be seen is how these ‘smart’ interventions would mold the competitive hierarchy of consumer electronics market in the coming years.

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