European Sporting Goods Market 2019 Analysis by Nike Inc, Adidas Group, Nike Inc.

Executive Summary

Sporting goods consist of two types of equipment namely game and player. The game equipment is the one which is required in order to play the sport whereas the player equipment is basically the protective clothing required by the player in order to participate in the sport. Some of examples of game equipment would be clubs, cricket balls, nets etc. Protective equipments are gloves, pads, helmets etc.

The sports goods market can be segmented on the basis of type of sport and distribution channel. The market can be split on the basis of sports into team sports, outdoor sport and recreation & exercise. On the basis of distribution channel the market can be bifurcated into store based retail and online/ internet.

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European sporting goods market is forecasted to grow at a healthy rate during the projected period (2019-2023). The market is supported by growth drivers such as increasing awareness of the general public regarding health and fitness, hectic work life persuading people to include sports in their daily routines and rising prevalence of obesity in the region. The market is also confronted by some challenges such as seasonal nature of the sports goods industry, counterfeit products and increasing time spent by the youth on the internet.

Growing prominence of sports goods distribution through DTC (direct to customer) channels, swelling demand for technologically advanced sports goods and rising popularity of athleisure's are some of the latest trends existing in the market.

Company Coverage

Nike Inc.
Adidas Group
Nike Inc.

Country Coverage

Germany
France
United Kingdom
Spain

Scope of the Report

The report entitled “European Sporting Goods Market: Size, Trends & Forecasts (2019-2023)” provides a detailed analysis of the sports goods market in Europe with analysis of market by value, growth and segments.

The report also includes analysis of the market in terms of value for some of the major European countries such as Germany, France, United Kingdom and Spain. Under competitive analysis, analysis of various brands and distributors of sports goods in Germany, France and Sweden has been done respectively. Moreover, the report assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall sports goods market in Europe has also been forecasted for the years 2019-2023, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

Adidas Group, Nike Inc. and PUMA are some of the key players operating in the Europe sports goods market whose company profiling is done in the report. In this segment of the report, business overview, financial overview and the business strategies of the companies are provided.

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