MSG91 Launches An Exclusive App For Sending SMS in Native Language

The app allows end receivers to choose their language preference for an incoming SMS from a brand.

Indore / Mar 4, 2019 - MSG91, an enterprise A2P communication solutions provider, announces the launch of its exclusive app for native language SMS that offers the option to choose incoming text language from 146 world languages. The app enables brands sending SMS using MSG91’s services to choose if they want to communicate with their customers in their regional language or in English. The recipients can choose the language in which they wish to receive the text and save their preferences for the future.

English is a universal business language, but, there are more than 150 to 200 languages that are spoken by more than a million people across the globe. Also, Asia, Africa, Europe, and some other regions are dominated by multi-language speaking nations. This offering is particularly relevant for B2C brands in e-commerce, travel & tourism, entertainment and financial services that are looking to reach larger masses.

The Unicode feature in MSG91’s SMS functionality allows organizations to tailor communication in the native language based on the target audience not only adding personalization but also bringing customers closer to the brand.

Pushpendra Agarwal, CEO, and founder - MSG91 said at the app launch, “Choosing a native language to communicate with the local audience is a wise move and we recognized this trend years ago. No matter how well-drafted your message is in English, sometimes you cannot expect a reaction from customers located in some deep pocket of the multi-language speaking nations.”

SMS according to MSG91 is an integrated channel and not a promotional channel.

SMS is the backbone of communication as no other channel can match the reliability and instant delivery offered by a text message. Such a powerful medium, but the usage is still largely limited to promotional texts.

Kritika Prashant, Marketing Director at MSG91 said, “SMS is a versatile and flexible medium, it can be easily integrated into applications, websites, software allowing business owners to communicate directly from their platform. And, with the unique regional SMS functionality, the message would not only be conveyed but will truly connect with the recipient.”

About MSG91
MSG91 (https://msg91.com) is a flagship product of Walkover, which works as a communication bridge between organizations by providing them with enterprise messaging solutions. Other than the web application, MSG91 provides several APIs, tools, and add-ons to send bulk SMS.

Walkover Web Solutions

405-406, Capt. C. S. Naidu Arcade Near Greater Kailash Hospital, 10/2 10/2, New Palasia, Indore, Madhya Pradesh 452001 INDIA

Contact
Kritika Prashant
+91 93991 93484
kritika@walkover.in

This release was published on openPR.