Hair Care Products Market Competitive Analysis with Leading Market Players - Unilever plc, Procter Gamble Co., L’Oreal S.A., Avon Products Inc., Revlon Inc., Aveda Corporation, Amka Products (Pty) Ltd., Johnson & Johnson Pvt. Ltd.

Hair care products help nourish and protect hair, further enhancing its quality and texture. It provides treatment for split ends, dandruff, and weak and dehydrated hair among various other hair problems. Increasing hair problems among consumers is growth of the global hair care products market. Increasing number of manufacturers are launching new products to reduce hair problems. For instance, in January 2017, Unilever plc launched Dove DermaCare Scalp Anti-dandruff Shampoo. Furthermore, rampant advancements in technology is propelling growth of the global hair care products market.

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Growing urbanization coupled with increasing beauty consciousness among men is increasing the demand for grooming products such as hair gels among the male population. This in turn is fuelling growth of the hair care products market. According to Coherent Market Insights, men’s grooming products market was valued at US$ 54.7 billion in 2016 and is expected to exhibit a CAGR of 8.91% during the forecast period (2017 – 2025). Stringent government regulations on cosmetic products such as Regulation (EC) No 1223/2009, which provides guidelines for manufacturing, labelling and others of various cosmetic products including shampoo is restraining growth of the global hair care products market.

The market in Europe is expected to witness substantial growth. According to German Cosmetic, Toiletry, Perfumery and Detergent Association, the beauty products sector in Germany was valued at US$ 16.74 billion in 2016 and grew by 1.6% from 2015. Hair care products formed a major share of US$ 3.7 billion in 2016 in the beauty products market in Germany. Furthermore, according to the U.S. International Trade Association, annual expenditure on hair products in France was US$ 1.498 million in 2015. Thus, increasing demand for beauty and personal care products in Germany and France is expected to drive growth of the hair care products market in Europe.

Asia Pacific accounted for highest market share of 43.45% in 2016 and is expected to sustain its dominance throughout the forecast period. Major manufactures are launching new products in this region to meet the rising demand for hair care products. For instance, in June 2016, L'Oréal S.A. announced the launch of a range of new hair care products including shampoo, conditioner and oil in India with natural ingredients.

Key players operating in the global hair care products market include Unilever plc, Procter Gamble Co., L’Oreal S.A., Avon Products Inc., Revlon Inc., Aveda Corporation, Amka Products (Pty) Ltd., Johnson & Johnson Pvt. Ltd., Combe Incorporated, and Henkel Corporation.

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