Content Marketing Software 2019 Global Market SWOT Analysis and Opportunities to 2029 | Key Players: Oracle, Adobe, Salesforce.com, inc, HubSpot, Inc., Alma Media, Curata, Inc., NewsCred, Contently, SPRINKLR INC., ScribbleLive, PathFactory

Global content marketing software market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of content marketing software market for global, Europe, North America, Asia Pacific and South America.

Few of the major competitors currently working in content marketing software market are Oracle, Adobe, Salesforce.com, inc, HubSpot, Inc., Alma Media, Curata, Inc., NewsCred, Contently, Percolate Industries, Inc., SPRINKLR INC., ScribbleLive, PathFactory, Uberflip, SnapApp, Inc., OneSpot, Skyword Inc., Alluresoft, LLC, Scoop.it Inc., BrandMaker GmbH, MINTENT, Wedia, Kapost, Vendasta, Social Annex, Inc.

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Global Content Marketing Software Market By Component (Software , Services), Organization Size (Small and Medium-Sized Enterprises, Large Enterprises), Content Type (Social Media, Blogs, Videos, Infographics, Others), Industry Vertical (Banking, Financial Services, and Insurance, Telecom and IT, Consumer Goods and Retail, Education, Media and Entertainment, Healthcare and Life Sciences, Travel and Hospitality, Government, Transportation and Logistics, Manufacturing, Others), Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa) – Industry Trends and Forecast to 2026

Global Content Marketing Software Market is driven by increasing demand for quality content for better customer experience, which is projecting a rise in estimated value from USD 4.34 billion in 2018 to an estimated value of USD 17.01 billion by 2026, registering a CAGR of 18.62% in the forecast period of 2019-2026.

Content marketing software can be defined as software which helps in managing the content process. It is used to measure the content effectiveness & also in distributing, managing, creating & storing the content. Some of the core functionalities of content marketing software are workflows and resource assignment, collaboration and content creation, asset storage, reporting and analytics and others.

Table of Contents

1. Introduction
2. Market Segmentation
3. Market Overview
4. Executive Summary
5. Premium Insights
6. Global, By Component
7. Product Type
8. Delivery
9. Industry Type
10. Geography
10.1. Overview
10.2. North America
10.3. Europe
10.4. Asia-Pacific
10.5. South America
10.6. Middle East & Africa
11. Company Landscape
12. Company Profiles
13. Related Reports

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Market Drivers:

• Growing importance of customer engagement & adoption of personalized marketing through content marketing software.

• Increase in the applicability of Omni channel Message for better or enhanced customer experience.

Market Restraints:

• Lack of skilled marketing personnel who can perform analytics & interpretation on the data from multiple sources.
• There is always a concern for the security of data as chances of data theft are always there

By Component

• Software

 Lead Generation
 Brand Awareness
 Customer Acquisition
 Others

• Services

 Professional Services
 Integration
 Consulting
 Training and Support
• Managed Services

By Organization Size

• Small and Medium-Sized Enterprises
• Large Enterprises

By Content Type

• Social Media
• Blogs
• Videos
• Infographics
• Others

By Industry Vertical

• Banking, Financial Services, and Insurance
• Telecom and IT
• Consumer Goods and Retail
• Education
• Media and Entertainment
• Healthcare and Life Sciences
• Travel and Hospitality
• Government
• Transportation and Logistics
• Manufacturing
• Others

By Geography

• North America

• South America

• Europe

• Asia-Pacific

• Middle East and Africa

Key Insights in the report:

• Complete and distinct analysis of the market drivers and restraints

• Key market players involved in this industry

• Detailed analysis of the market segmentation

• Competitive analysis of the key players involved

Report highlights

1. To gain information about the top players in this industry, their product portfolios, and their key strategies.

2. Key parameters which are driving this market and restraining its growth

3. Comprehensive quantitative analysis of the industry is provided for the period of 2019-2026 to assist stakeholders to capitalize on the prevailing market opportunities.

4. What all challenges manufacturers will face as well as new opportunities and threats faced by them.

5. Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

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This release was published on openPR.