Pregnancy Test Kits Market Generate High Demand Represent by 2023 | Top Key Players | Alere Inc., Cardinal Health, Confirm Biosciences and Prestige Brands Holdings Inc. Etc.

Pregnancy Test Kits Market - Key Players

Key players profiled in the report are:

Alere Inc. (US)
Prestige Brands Holdings Inc (US)
Quidel Corporation (US)
Procter & Gamble Co. (Germany)
Piramal Enterprises (India)
Cardinal Health (US)
Confirm Biosciences (US)

Pregnancy Test Kits Market - Segments

To generate an in-depth understanding of the global pregnancy test kits market, the report is segmented based on the type of test, product, end users, and regions. Based on the type of test, the market is segmented as a blood test for HCG, urine test for HCG and others.

Based on products, the market is segmented into digital devices, line indicators which are further segmented into strips, cassettes and mid-stream devices and others. Based on end users, the market has been segmented into hospitals, clinics, households, and others. Based on regions, the market is segregated into North America, Europe, Asia Pacific, Middle East and Africa.

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Pregnancy Test Kits Market – Highlights

Pregnancy Test Kits are used by women to identify the possibility of pregnancy that senses the amount of Human Chorionic Gonadotrophin (HCG) whose amount increases in the body of a woman during the early stages of pregnancy. Market Research Future (MRFR) has published a research report that expects steady growth for the Global Pregnancy Test Kits Market between 2016 and 2023.

Pregnancy tests have become relatively simpler due to better awareness and acceptance of such tests. Market reports connected with the healthcare industry have been made available by Market Research Future which generates reports on other business verticals that outlines the current market scenarios. The market is set to achieve a high CAGR in the coming forecast period.

Advances in technologies have increased the accuracy of pregnancy test kits which has increased their overall demand globally. Better distribution channels for pregnancy test kits through pharmacies and certain retail outlets is expected to improve the market growth in the forecast period. Factors such as improving demand of self-contained and quick test results is expected to favorably bolster the development of the market in the forecast period.

Industry News:

Mar 2018 Callitas Health Inc, a clinical-stage company that develops innovative technologies for weight management and female health and wellness, has announced a new partnership with NFI Consumer Healthcare’s e.p.t, the Over-The-Counter ("OTC") pregnancy test kit brand. ToConceive that is a clinically proven fertility lubricant is a perfect cobranding fit with e.p.t. pregnancy test kits that is a category leader in the women’s OTC health market. The partnership between NFI and Callitas will include promotional possibilities on shelf, product samples and new product inclusion at major food, drug and mass retailers across the United States.

Jan 2018 Ikea is offering free pregnancy tests to women and discounts to those who test positive. The test is embedded in an advertisement published in Swedish magazine Amelia. Developed in association with Swedish ad agency Akestam Holst and Mercene Labs, the ad uses the same kind of technology used in standard pregnancy-test kits available in pharmacies.

December 2017 - Start-up Lia developed a flushable pregnancy test made of sustainable, biodegradable materials. The all-female design team wanted a more private alternative to pregnancy testing with a more environmentally friendly alternative to the plastic methods currently used.

May 26, 2015 - Church & Dwight Co., Inc. launched its newly redesigned First Response Early Result Pregnancy Test stick, with a breakthrough curved shape designed to fit a woman's hand with a 50 % wider tip.

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Pregnancy Test Kits Market - Regional Analysis

North America accounts for the most significant market share of the global pregnancy test kits market led by the U.S. attributed to increasing pool of awareness along with the need for household determination of pregnancy. Europe is led by Germany, France, and the U.K. The market is shifting in favor of the Asia Pacific region owing to increasing awareness and growing per capita income. Asia Pacific region is expected to be dominated by Gulf economies of Saudi Arabia, UAE, Kuwait, and Qatar.

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This release was published on openPR.