PURE BELLY OFFERS EXPECTANT MOTHERS A WAY TO LOOK AND FEEL GOOD WITH THEIR INNOVATIVE NEW COLLECTION OF MATERNITY PRODUCTS

SACRAMENTO, CA (February 15, 2011) – Pure Belly, a company offering exclusive products for expectant mothers, introduces a wonderful new line of maternity wear and accessories that help make pregnancy easy, comfortable and beautiful. Obstetrician endorsed and made from organic and eco-friendly materials, Pure Belly’s pre and post pregnancy essentials are the first of their kind to allow women to feel protected and confident with items that are practical for everyday use.

Pure Belly offers a unique collection of five must-have items for soon-to-be moms that ensure total comfort and the ability to enjoy being pregnant. The Pure Belly Wrap and Blooming Belly are the first expandable body wraps that allow for the better application of stretch mark creams, lotions and butters, keeping the skin supple and reducing the appearance of stretch marks, while also protecting clothing from absorbance and stains. Equally innovative, the Pure Comfort Breast Wrap is the first bra to offer an adjustable bustline while also providing a place for cold/warm packs when relief is needed. The Pure Comfort Backless Tank is a sleek and sexy top that makes for easy nursing and pumping access in a breathable fabric and stylish silhouette, and the Perfect Pregnancy Panty is just that- perfect, as it provides the full frontal coverage that a changing body deserves without the appearance of lines. Each of these items complements an active lifestyle, and is created to assist mothers in making a smooth and worry-free transition through pregnancy, labor and nursing.

“Being pregnant 3 times in 5 years allowed me to become very familiar with maternity products and compelled me to develop a line of items that I saw were lacking for expectant and new moms,” said Pure Belly co-owner and founder Paige Smith. “Pregnancy is one of the most beautiful moments in a woman’s life and should be enjoyed to the fullest, so I’m excited to share a collection that not only makes labor and postpartum more comfortable, but also makes women feel good about themselves.”

Products are available in an array of colors that include Organic White, Perfect Pink and Very Black. In addition to attire and accessories, Pure Belly also offers the Pure Ease Labor Aid, a layered compress with cold/warm pack inserts created to aid mom’s relaxation during and after labor. All items are USA-made, and available for purchase on the Pure Belly e-commerce site with prices beginning at $22.00. For more information on Pure Belly, and to browse the entire collection please visit www.purebelly.com.

About Pure Belly
Founded in 2010 by Paige Smith and Jill Brewer, both mothers who were all too familiar with the needs that accompany pregnancy, Pure Belly offers products that make the moments before and after pregnancy both comfortable and enjoyable. Together these women developed a line of stylish and versatile apparel and accessory items made from organically grown bamboo and high-quality eco-friendly materials that are manufactured in the USA. The Pure Belly line includes items such as the signature Belly Wrap, Backless Tank and Perfect Pregnancy Panty, and encourages expectant moms everywhere to be beautiful, confident and comfortable. For more information on Pure Belly please visit www.purebelly.com.

888 S Figueroa St.
Suite 630
Los Angeles, CA 90017

This release was published on openPR.