Instant Beverage Premix Market by Product Type, Distribution channel and Geography. Key Players are Monster Beverage Co. (U.S) The Republic of Tea Inc. (U.S), Ajinomoto General Foods Inc. (Japan), PepsiCo Inc. (U.S), Monster Beverage Co. (U.S), Keurig Gre

Instant beverage premixes are easily prepared drinks, which boost metabolism, enhance functionality, and provide healthy hydration. Instant beverage premix market analysis is primarily segmented into product type including instant coffee, instant milk, instant tea, and instant health drinks and soups. Growth in health awareness and increase in concern over obesity drives the market for instant beverage premix market demand. At present, instant coffee premix has witnessed higher demand potential. This segment has a high rate of adoption in the global instant beverage premix market due to its appealing taste and aromatizing aroma.

Instant tea premix is the next segment, which generates the highest revenue and is expected to register a higher growth rate in the coming years. Green tea offers various health benefits to consumers such as weight loss and also helps regulate glucose levels in the body. Increase in adoption of instant premixes in the corporate sector makes the instant beverage premix segment as one of the lucrative targets for investment. Instant health drinks such as protein shakes is a major attractive sector, as people are becoming more health cautious. These are the key dynamics affecting instant beverages premix market.

Market Outline: Instant Beverage Premix Market

Product innovation and differentiation are two major factors driving instant beverage premixes market. The market is expected to grow at significant pace globally. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on ‘Global Instant Beverage Premixes Market Research Report- Forecast to 2023’ that the market will demonstrate a high CAGR % while achieving good growth rapidly in the forecast period.

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Fast lifestyles promote the consumption of instant beverage premixes as they save time and help in boosting the metabolism. Escalating demand for “on-the-go” drinks is promoting the sales of instant premixes across the globe. Changing consumer’s consumption preferences are also considered one of the major drivers of this market. Furthermore, increasing demand for the product from corporate industries has also fuelled the demand for the product. High focus on R&D has resulted in adding innovations in the product line in terms of flavours as well as by further increasing its shelf life. Increasing awareness about the health benefits obtained from the instant health drink is fuelling its demand across the world. Based on this, the demand for nutritional premixes is growing at a high rate globally.

Low investments and high returns are the major factors, attracting new players to enter into the global instant beverage premixes market. Apart from standard premixes, the manufacturers also provide customizable premixes to attract more customers. In addition, manufacturers have introduced products in attractive and convenient packaging which further attract consumers’ attention. However, stringent government regulations for the approval of ingredients and availability of counterfeit products hinders the growth of the market.

Competition Assessment: Instant Beverage Premix Market

Some of the players in the global instant beverage premix market include:
• Monster Beverage Co. (U.S)
• The Republic of Tea Inc. (U.S)
• Ajinomoto General Foods Inc. (Japan)
• PepsiCo Inc. (U.S)
• Monster Beverage Co. (U.S)
• Keurig Green Mountain Inc. (U.S)
• Dunkin’ Brands Group Inc. (U.S)
• Starbucks Corp (U.S)

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Notable Market Developments: Instant Beverage Premix Market

• New product launch, Merges and Acquisition, Intercompany agreements, and partnerships are common market strategies in this arena. Product Launch accounted for 33.3% of all strategies adopted, while partnership is the second topmost strategy, accounting for 28.5% of the overall strategies.
• In March 2017, Nescafe has launched a new instant coffee product for the Vietnamese market.

Precision Business Insights (PBI) in its report titled “Instant Beverage Premix Market”: Market Estimation, Dynamics, Regional Share, Trends, Competitor
Analysis 20XX-20XX and Forecast 20XX-20XX” assesses the market performance over seven years forecast period over 2019-2025. The report analyses the market value forecast.

Market Scope: Instant Beverage Premix Market

Instant beverage premix market is segmented based on the product type, technology, disease indication, and distribution channel

Based on the product type, the market is segmented into the following:
• Instant Coffee
• Instant Tea
• Soups
• Instant Health Drinks
• Instant Milk
• Others

Based on function
• Plain
• Flavoured


Based on the distribution channel, the market is segmented into the following:
• Supermarkets/Hypermarkets
• Department stores
• Online Stores
• Others

Regional Analysis: Instant Beverage Premix Market

Geographically, global instant beverage premix market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. The Asia Pacific instant beverage premix market is growing due to increase in urbanization along with rising in disposable income. The soaring demand for instant premixes is adding a scope for the growth of the market. China, Singapore, India, Japan, and Australia contribute the largest share in the region of Asia Pacific. Europe instant beverage premix market holds the second largest share owing to its developing consumer-base. North America follows Europe. North America instant beverage premix market is expected to grow in the forecast period.

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This release was published on openPR.