Allianz Insurance Company Profile: Global Overview, Advertising Strategy and Scope

Market Research Hub (MRH) has actively included a new research study titled “Insurance Company Profile: Allianz” to its wide online repository. The concerned market is discoursed based on a variety of market influential factors such as drivers, opportunities and restraints. This study tends to inform the readers about the current as well as future market scenarios. In addition, a deep analysis of the competitive landscape, including prime market players is also enclosed in this report.

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Insurance Company Profile: Allianz

Summary
Allianz Group is one of the world's largest property and casualty insurers. Headquartered in Munich, Germany, the group serves around 88 million customers in over 70 countries with more than 140,553 employees as of December 31, 2017. It operates three business segments: insurance operations, asset management, and corporate and other.

This profile offers a review of Allianz in terms of its business structure and strategy, its financial performance, and its marketing and distribution activities, before concluding with a SWOT analysis.

Key Questions Answered
- What are Allianzs brands?
- What are Allianzs strengths and weaknesses?
- What opportunities and threats will the company face going forward?

Scope
- In November 2018, Allianz introduced a new three-year strategic program called Renewal Agenda 2.0 for 2019-21, building on its previous three-year plan.
- Allianz brand Petplan is the largest pet insurer in the UK, accounting for over 40% of the market as per industry estimates.
- Allianz has invested strongly in sports sponsorships including Formula E, football, golf, the Paralympics, and rugby.

Reasons to buy
- Learn about Allianzs organizational structure and its core business segments.
- Gain insight into the groups underwriting and distribution strategy.
- Understand its advertising strategy.

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Table of Contents
Operations
A Global Overview
Corporate Structure
Historic Milestones
What Does Allianz Do?
Strategy
Partnerships
Sponsorships
Advertising Expenditure
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Appendix

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