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Mobile Value Added Services (MVAS) Market Has a Promising Future - Alibaba Group, Amazon, Apple, AT&T, Baidu, Inc., Mobily, Gemalto, Google, Guvera, Huawei Technologies, InMobi, Mahindra Comviva, Mavenir, Nokia, One97 Communications Limited

Mobile Value Added Services (MVAS) Market

Mobile Value Added Services (MVAS) Market

The MVAS market is anticipated to witness considerable growth over the forecast timeline. This can be attributed to the introduction of LTE network services, IoT and growing inclination of customers to rely on the internet. Customers are willing to use mobile devices for booking tickets, gaming, making payments, and watching movies. With the handiness of mobile devices and availability of several mobile applications, customers are frequently using them almost everywhere, which is leading to the growth of the MVAS market globally.

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The telecom sector has experienced considerable growth in the MVAS market over the last few years. Demand for personalized, extremely relevant and content rich VAS has brought high growth prospects. Carrier providers are driving communication equipment providers and independent software vendors to help advance cost effective, dependable and well-tested applications, which are helping them generate revenue and improve customer satisfaction.

Mobile Value Added Services Market By Application
• BFSI
• Retail
• Government
• Healthcare
• Education
• Entertainment & media
• Telecom & IT
• Others

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With the falling prices of handsets and growing competition in the mobile device industry, handset manufacturers and network operators are shifting their focus on value added services to enrich their product portfolio and sustain industry presence. High investments in 3G and 4G services have been witnessed in the industry to help gain customer consumer base, thereby driving the MVAS market growth.

The penetration and reach of mobile devices can certify the distribution of a high amount of services in a fast, cost effective, and seamless way without the physical access. Owing to the technology advancements, mobile devices at a low price can also support influential MVAS market applications allowing customers to check bank account information, receive personalized health alerts, exchange data through SMS, use entertainment-based services, and obtain vocational training.

Mobile education is playing a vital role in increasing the reach and quality of education globally. The growth in smartphone and tablet adoption is projected to offer impetus to the education sector in the MVAS market.

Asia Pacific MVAS market is anticipated to witness substantial growth owing to the rising usage of mobile devices such as tablets and smartphones. Government administrations in this region are taking efforts to spread the usage of such devices. The necessary infrastructure is being built in economies such as China, India, Japan and South Korea with a great speed that is supporting the industry growth. In addition, increasing demand for innovative technologies such as IoT and M2M in enterprises to manage the workforce coupled with employee and company-owned smart device implementation will fuel demand.

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Industry participants include Alibaba Group Holding Ltd., Amazon, Inc., Apple, Inc., AT&T, Inc., Baidu, Inc., Etihad Etisalat Company, Gaana.com, Gemalto, Google, Inc., Guvera Limited, Huawei Technologies Co., Ltd., Hungama Digital Media Entertainment Pvt. Ltd., Inmobi Pte. Ltd., Intersec Group, KongZhong Corporation, Mahindra Comviva, Mavenir Systems, Nokia Corporation, NTT DoCoMo, Inc., One97 Communications Limited, OnMobile Global Limited, Opencode Systems, Saavn LLC, Samsung Electronics, Sprint Corporation LLC, Tech Mahindra, Tencent Holdings Limited, Vodafone Group PLC, WeChat, Wynk Limited, ZTE Corporation.

While several companies are mainly focused on corporate learning or providing exam alerts, there is great scope for the segment in distance education & tutoring services, mobile reading, language training, and vocational training on specific subjects. It is anticipated that these services will help customers increase their learning efficiency and will thereby positively impact the MVAS market growth.

About Global Market Insights:

Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

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Global Market Insights, Inc.
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