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Valpak Receives Accolades for Franchise Success and Growth

02-10-2011 06:23 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Valpak Direct Mail

/ PR Agency: Sanderson & Associates
(LARGO, FL – Feb. 10, 2011) – Valpak, one of the leading direct mail companies in the United States, has recently been honored with several accolades from some of the leading authorities in franchising.
Valpak has been named one of the top 500 franchise systems in the U.S., according to the January 2011 issue of Entrepreneur magazine. In the 32nd annual edition of the Franchise 500®, Valpak is ranked as the No. 1 franchise in Advertising Services – Direct Mail category this year. Valpak also leapt to spot 179 overall, up from No. 401 in last year’s ranking. Entrepreneur’s Franchise 500® became a tradition with the magazine in 1980 when they created the first ranking of franchises in the industry.
In addition to its impressive ranking in the Franchise 500®, Valpak was also recently recognized by three other franchise insiders. The company ranked 30th on the AllBusiness All Star Franchises for 2011, up from 87th in 2010 and 99th in 2009; 21st on RedHotFranchises annual HOT 100 Franchise Ranking; and was named to the World Franchising Network’s annual list of “50 Top Franchises for Veterans.”
“These accolades are a testament to the strength of our brand and our ability to maintain our focus no matter what the economic environment,” said Jim Sampey, Chief Operating Officer of Cox Target Media /Valpak.
“Some of the biggest factors in these awards are our financial strength, stability and growth and our history in franchising,” said Todd Leiser, Valpak’s Director of Franchise Sales. “Our employees and franchisees alike put a tremendous amount of care and dedication into making Valpak successful for all of our stakeholders - consumers, advertisers, franchisees and the franchisor. We believe 2011 will be just as successful.”
Valpak has 180 franchises across the United States and Canada and was founded in 1968. Owned by Cox Target Media, Valpak has undergone an evolution in the past two years. In addition to the familiar Blue Envelope and, Valpak has added five new smartphone apps, launched Valpak Deals daily deals, delved into an augmented reality campaign, and began SMS texting capabilities, among others.
It also has partnerships with more than 150 sites, including Yahoo!, Retail Me Not, Google, eDeals, CityGrid, Dealmap, Intuit, LikeList, Local, Microsoft Search, mycoupons, Savings, Where, Wow, Yellowbook and Yowsa, to name a few, that allow consumers to find more Valpak savings, wherever and whenever they want.
For information about Valpak franchises, please contact Todd Leiser at or call (727) 399-3091 or (800) 237-6266.

About Valpak®
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With nearly 200 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with®, an online site for local savings, which has nearly 40 million offer views each month, as well as mobile phones, including apps for iPhone™, iPod touch®, Android™, Palm® Pre™ and Blackberry®, and Microsoft Windows® Phone 7 platforms. For more information, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group, Inc., a subsidiary of Atlanta-based Cox Enterprises, is an integrated broadcasting, publishing and digital media company that includes the national advertising rep firms of Cox Reps. With $1.8 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, four metro newspapers and more than a dozen non-daily publications, and more than 100 digital services. Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America. For more information about Cox Media Group, please check us out online at

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