Vitamins Market Detailed Analysis & Focusing on Key Leaders are Adisseo France S.A.S., Archer Daniels Midland Co., BASF SE, CSPC Pharmaceuticals Group Limited, Lonza Group Ltd., North China Pharmaceuticals Corporation, Pharmavite LLC, Zhejiang Hangzhou Xi

Vitamins are organic compounds that are essential for every organism in a small amount for proper growth and development of the body. Lack of these vitamins may led to various vitamins deficiency diseases and disorders such as night blindness, xerophthalmia and keratomalacia. Growing consumer awareness for various vitamins deficiency diseases across the world in turn is expected to boost growth of the global market for vitamins. These vitamins can be classified into two groups, namely water based and fat based.

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The Public Health Clinical Medicine and Social Policies, across the world are challenging for micronutrient deficiency due to lack of food security, monitoring and education in the developing and underdeveloped region. These deficiencies in children mostly due to vitamins A and Vitamins D, iodine and iron deficiency along with clinical anemia and rickets. Also, various chronic diseases among adults, which includes osteoporosis, osteomalacia, colorectal cancer, thyroid deficiency and cardiovascular diseases are primarily linked to deficiency of vitamin D and iodine.

Mass Merchandisers as an Emerging Distribution Channel for Vitamins Market

Among distribution channel, mass merchandisers segment is expected to hold dominant position in the vitamins market over the forecast period and is expected to expand at a CAGR of over 4.96% in terms of revenue over the forecast period. According to Coherent Market Insights’ analysis, the global mass merchandisers market is projected to reach over 2.41 billion units by the end of 2021, which is expected to boost growth of vitamins market during the forecast period.

Regional Insights

North America, followed by Europe and Asia-pacific, respectively, accounted for major share in the global vitamins market in terms of revenue in 2016 and the trend is estimated to remain the same over the forecast period. In 2016, Asia Pacific held a share of 27.64% in terms of revenue, followed by Europe (28.10%). The growing demand for supplement diet in Asia Pacific due to rising public awareness coupled with growing retail and hospitality sector is expected to drive growth of the global vitamins market over the forecast period.

Multinational players need to tap potential addressable market in the emerging regions with the help of geographical expansion

Major players in the global vitamins market include Adisseo France S.A.S., Archer Daniels Midland Co., BASF SE, CSPC Pharmaceuticals Group Limited, Lonza Group Ltd., North China Pharmaceuticals Corporation, Pharmavite LLC, Zhejiang Hangzhou Xinfu Pharmaceutical Co. Ltd., among others. Product portfolio expansion and geographical expansion are the key market trends which are expected to shape the industry in the near future.

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