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The 2016 Rio de Janeiro Olympic Emblem has been revealed

02-10-2011 08:44 AM CET | Tourism, Cars, Traffic

Press release from: ILS3 Discover.Travel Group

/ PR Agency: ILS3
The 2016 Rio de Janeiro Olympic Emblem has been revealed

The 2016 Rio de Janeiro Olympic Emblem has been revealed

During the famous New Years’ Celebration on Copacabana Beach, on 31 December 2010, the long awaited Olympic Emblem Rio 2016 has been revealed

Salvador, Bahia, Brazil --- Rio de Janeiro and Brazil are enthusiastically looking to 2016, when the Marvelous City will host the Olympic Games, one of the biggest sports events on earth. While the city prepares for the Olympics 2016, the revelation of the Olympic Emblem has been awaited with curiosity and high expectations. Finally, the Emblem has been revealed in a festive ceremony during New Year Celebration on Copacabana Beach with a big innovation: it is the first three-dimensional Olympic Emblem. Furthermore, the Olympic Emblem for Rio 2016 incorporates several elements transmitting the spirit that is so typical of Rio de Janeiro: in colors contained in the Brazilian flag, the Emblems’ oval forms have a dynamic energy, while its total shape reminds of the skyline of the Sugar Loaf, one of Rio de Janeiro’s main tourist attractions. The Rio 2016 Olympic Emblem has been received with broad approval.

The creative team who developed the Olympic Emblem explained to the public and to ILS3 and Discover.Travel Group, which are the five main ideas transmitted by the Emblem, and which shall accompany the Olympic Games in Rio de Janeiro:
Passion and Transformation
Harmonious Diversity
Contagious Energy
Exuberant Nature
Olympic Spirit

Passion and Transformation shall accompany the Olympics Rio 2016 in “The passionate carioca soul that extends an embrace and shares its friendship, in a collective and warm gesture, which expresses our impassioned way of celebrating. Passion and transformation of a city and an entire country, fuelled by the renovation. Passion and transformation of our planet and its people, by promoting a more interdependent, conscious and sustainable culture, as an inspiration to the present and a legacy for the future.”

In a country with as many contrasts as Brazil, Harmonious Diversity deserves special recognition:
“Union - Rio 2016 is a brand that believes in diversity; of ideas, of races, of people and cultures. It knows that true wealth is found in the harmonious blend of different influences and origins. In one single embrace, it extends a warm welcome and celebrates the encounter. It stimulates the commitment and participation of all around a common ideal.
Youthful Spirit - It’s driven by a light and positive energy. It expresses a carefree way of life, always easygoing with a friendly youthful spirit and filled with energy and enthusiasm, that attracts and inspires people of all ages. It’s a catalyst of transformation and the energyzing of the Olympic movement.”

Contagious Energy is a feeling that Rio de Janeiro transmits to inhabitants and travelers, and it is what thousands of visitors from around the world will expect to experience during the Olympics 2016: “Celebration - Celebrate each conquest. Share friendship. Enthuse the world with a unique rhythm, composed of partnership, beauty and creativity. Rio 2016 is an energetic, expressive brand. It celebrates life with passion and extends everybody a warm welcome, creating a memorable projection of Brazil and Rio de Janeiro in the rest of the world.
Optimism - Transform the present and the future. Reflect the creative force that fuels our desires and aspirations. Rio 2016 is a milestone. It has a positive and empowering vision of the future that strengthens our self-esteem and allows us to go even further.”

Rio de Janeiro is blessed with Exuberant Nature, which is part the fascination it exerts on inhabitants and visitors alike: splendid beaches, scenic hills and rocks, lush green Atlantic Rainforest and the sea. “Exuberant Nature combines INSPIRATION and SUSTAINABILITY. Inspiration - The exuberant nature of Rio and its Cariocas, of its scenery and its people, is reflected in the brand Rio 2016 with vivacity and authenticity. It’s a mirror of a live scenario, framed by the vibrant nature and human warmth of a city that has chosen to live joyfully, that likes to share its sky, its ocean, its happy people. Sustainability - Rio 2016 learns from nature’s wisdom, from which it extracts its shapes and colors, discovering its essential elements. It knows that the future consists of the present and, therefore, stirs in each of us a desire to transform. It believes in the power of interdependence between people, ideas and actions. It understands that promoting a more thriving, conscious and sustainable culture, is the biggest legacy for our planet and the future.”

Last but not least, the Olympic Emblem Rio 2016 incorporates the idea of the Olympic Spirit, an idea that fascinates thousands of athletes and fans every four years, making the Olympic Games one of the greatest sports events on earth. “The Olympic Spirit is expressed by TRIUMPH and EXCELLENCE. Triumph - Going beyond your limits, overcoming challenges with joy, drive, motivation and energy. The Rio 2016 brand is a living example of transformation through sports. Its energy is contagious, mobilizing people and expanding opportunities and horizons. It promotes and fosters Olympic values - respect, friendship and excellence - in our daily lives. Excellence - Rio 2016 is a brand that balances leisure and commitment with quality, lightness and attention to detail. It knows that all that is truly unique requires a combination of inspiration and refinement. A creative, yet careful approach, capable of writing an unprecedented and exciting story.”

Intelligent Leisure Solutions and the Discover.Travel Group’s local team, the DiscoverBrazil specialized Travel Consultants, keep up to date with the news on the preparations for the Rio 2016 Olympic Games, as well as for the FIFA World Cup 2014. Both mega sports events will be a unique opportunity to experience Brazil at its best. DiscoverBrazil and the Discover.Travel Group are prepared to organize personalized Brazil Vacation Packages during these events, and with their first class travel service they guarantee their clients the best possible experience of the Rio 2016 Olympic Games.

For further information on ILS3 and the Discover.Travel Group’s personalized Travel Services, Brazil and South and Central American travel destinations, hotels, luxury travel packages and contact with a specialized travel consultant please, visit the Discover.Travel Group’s websites, http://www.Discover.Travel, http://www.DiscoverSouthAmerica.Travel and http://www.DiscoverCentralAmerica.Travel.

Recent accomplishments by Intelligent Leisure Solutions and the Discover.Travel Group:
• 2008 Ulysses Award for Innovation in Tourism Enterprises from the UNWTO (United Nations World Tourism Organization),
• World Travel Award 2009 for South America’s Leading Travel Management Company,
• World Travel Award 2009 for South America’s Leading Travel Agency,
• World Travel Award 2010 for South America’s Leading Travel Management Company,
• World Travel Award 2010 for South America’s Leading Travel Agency,
• World Travel Award 2010 for Central America’s Leading Travel Agency,
• World Travel Award 2010 Nominee for World’s Leading Travel Management Company,
• World Travel Award 2010 Nominee for World’s Leading Travel Agency,
• Managing Partner Robert Phillips was elected ASTA Chapter President for Brazil.
• Selected by the Brazilian Ministry of Tourism as an Affiliate Member of the United Nations World Tourism Organization.
• Authenticated by the Tralliance Corporation and the .Travel Registry.

Helen Schoft

ILS3 Discover.Travel Group
Ave. Tancredo Neves 1632
Salvador, Brazil

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