2019-2025 Stand Mixer Market Global Analysis By key Players – KitchenAid, Hobart Corporation, SMEG, Electrolux AB, Koninklijke Philips N.V., and Panasonic Corporation

Adroit Market Research has added a new report on “Global Stand Mixer Market Trends, Segmentation By Product Type (Tilt-head Type, Bowl-lift Type), By Application (Household, Commercial), By Region (Asia Pacific, Europe, North America, Central & South America, Middle East & Africa (MEA)) And Forecast From 2018 to 2025” to its repository.

Stand Mixer Market 2019
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The global stand mixer market exceeded USD 2.80 billion in 2017. North America, Asia Pacific and Europe are likely to witness a steady stand mixer market growth during the forecast period. Innovative marketing strategies such as creating awareness via social media and offering discounts are expected to provide opportunities for the stand mixer market growth. Capacity expansion and mergers & acquisitions of local businesses by global players are expected to create awareness among consumers which will pave new growth prospects for the global stand mixer market over the years ahead.


Stand mixers are large sized and have a highly powerful motor system unlike the hand-held counterparts. They have a good bowl locking arrangement, while the mixer is in operating mode. The motor performs the rotary action and is mounted in a stand or frame that withstands the weight of the stand mixer structure. Wire whisks; flat beater; and dough hook are some of the typical components of a household stand mixer. Wire whisks are used for whipping egg whites and creams, flat beater enables proper mixing of batters and dough hook is used for kneading processes.

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The stand mixers market is categorized as tilt-head and bowl-lift product types. The bowl-lift product type accounted for the largest stand mixer market share in 2017. The “bowl lift” type includes mixing bowl holding arms that are mounted off the counter by a few inches. These stand mixers are slightly taller than the tilt-head type, with an approximate height of 16.5 inches. Furthermore, they have a powerful motor system and can be utilized for kneading bakery products such as bread and pizza dough. Some of the bowl-lift models are approved for use in the commercial sector. These features are expected to boost the product demand at a high stand mixer market growth at a 2.1% growth rate by the end of 2025.

The global stand mixer market is expected to grow at a CAGR of 1.8% from 2018 to 2025. Using stand mixers at a wide range of prices will increase usage in developed countries. The trend of this stand mixer market is expected to be reflected in major countries in Europe, North America and Asia Pacific. Innovation, M & A, and manufacturing and distribution of existing products are key strategies for new players and players to implement. The recent trend of the global stand mixer market is as follows.

• In October 2017, Electrolux AB acquired the Latin America home appliances business operations of Continental Appliance Co. This acquisition is expected to increase the company coverage in the Latin America stand mixers market over the years ahead.

• In May 2017, Whirlpool Corporation, the parent company of KitchenAid completed the expansion of its Greenville, Ohio Factory Distribution Center (FDC) based in the U.S. The total size of the facility nearly doubled. The Greenville center business operations include production of stand mixers and their attachments and accessories, hand-held mixers, aerated beverage machines, blenders and cutlery blocks. These products are exclusively sold under the KitchenAid brand. This strategy is projected to boost KitchenAid presence in the U.S. stand mixer market in the future.

• In August 2016, Bosch introduced The Optimum Kitchen Machine, a combination of a stand mixer with a digital weighing scale provided at the base. This scale has been provided in order to weigh the food ingredients and does not require the bowl to be replaced. The German appliance manufacturer introduced it at the IFA trade show in Berlin in 2016.

A significant stand mixer market share of more than 50% was captured by the commercial sector in 2017. The stand mixers for commercial use comprise more features than household ones, thus, making them slightly expensive. It has variable speeds and higher power with a bigger bowl enabling mixtures of a larger quantity. Bowl-lift type stand mixers are often used for commercial purpose on account of their larger quart size. Pizza stores, bakeries and restaurants are the predominant consumers for commercial stand mixers. The commercial application category is also expected to portray a steady stand mixer market growth by 2025.

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Key segments of the global stand mixer market trends
Product Type Overview, 2013-2025 (Million Units) (USD Million)
• Tilt-head type
• Bowl-lift type

Application Overview, 2013-2025 (Million Units) (USD Million)
• Household
• Commercial

Regional Overview, 2013-2025 (Million Units) (USD Million)
• North America
• U.S.
• Canada
• Europe
• Germany
• UK
• France
• Italy
• Spain
• Asia Pacific
• China
• India
• Japan
• Southeast Asia (ASEAN)
• Central & South America
• Brazil
• Argentina
• Middle East & Africa
• UAE

What does the report include?
The study on the global stand mixers market includes qualitative market dynamics such as drivers, restraints, and opportunities
• Additionally, the market has been evaluated using the value chain, SWOT analysis and Porter’s Five Forces analysis
• The study includes qualitative and quantitative analysis of the market categorized on the basis of product type, application and region
• Actual market sizes and forecast figures have been provided for all the afore-mentioned market segments
• The report also covers profiling of key industry players that have a significant global and/or regional presence

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