Mascara Market Characteristics, Size, Trends and Forecast 2023 by Major Manufacturers include LOréal SA, Avon Products, Inc., Revlon, Inc., Coty, Inc, The Estée Lauder Companies Inc.

Global mascara market is projected to grow at the CAGR of 6.70% during the year 2017 to 2023. The global market for mascara have witnessed continued demand during the last few years and is projected to reach USD 10,306.16 million by 2023. Developing economy and consumers’ adoption of modern lifestyle and beauty trends are likely to drive the mascara market share in the countries of the developed regions. Increasing disposable income and consumers’ inclination to cope up with the social dynamics also likely to have a positive impact on its market growth.

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Major Manufacturers:

LOréal SA
The Estée Lauder Companies Inc.
LVMH Moët Hennessy Louis Vuitton SE
Coty, Inc,
Avon Products, Inc.
Shiseido Co., Ltd
Revlon, Inc.

Market Synopsis:

Mascara enhance the volume of eyelashes and makes the eyes look more prominent and voluminous. Mascara constitutes a major portion of the eye makeup and has a high sale based on increasing population of women inclining towards the adoption of the unique fashion trends. Three major forms of mascara include liquid, cake, and cream out of which liquid and cake form are more popular amongst the consumers. Based on the changing trends and product improvisations, mascara market share in the eye cosmetics market has increased. Based on the current trend, voluminizing mascara, water-proof mascara, and lengthening are found to have higher demand than the other varieties.

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List Of Tables:

TABLE 1 PESTLE ANALYSIS: U.S. 37

TABLE 2 PESTLE ANALYSIS-CHINA 38

TABLE 3 PESTLE ANALYSIS- GERMANY 39

TABLE 4 GLOBAL MASCARA MARKET, (2010-2016) VALUE (USD MILLION) 48

TABLE 5 GLOBAL MASCARA MARKET, (2017-2023) VALUE (USD MILLION) 49

TABLE 6 NORTH AMERICA MASCARA MARKET, (2010-2016) VALUE (USD MILLION) 50

TABLE 7 NORTH AMERICA MASCARA MARKET, (2017-2023) VALUE (USD MILLION) 50

TABLE 8 U.S MASCARA MARKET, BY PRODUCT TYPE (2010-2016) VALUE (USD MILLION) 51

TABLE 9 U.S. MASCARA MARKET, BY PRODUCT TYPE (2017-2023) VALUE (USD MILLION) 51

TABLE 10 U.S. MASCARA MARKET, CATEGORY (2010-2016) VALUE (USD MILLION) 52

TABLE 11 U.S. MASCARA MARKET, BY CATEGORY (2017-2023) VALUE (USD MILLION) 52

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Geographical Analysis:

Among the regions, Europe will continue to dominate the mascara market with more than 30% of the market share and it is projected to reach more than USD 3,000 million at a CAGR of 6.61% by 2023. Asia Pacific will witness the highest growth rate (~7.01%) during the forecast period 2017-2023. Growing popularity of mascara owing to their potential applications as a key eye cosmetic is supporting their market growth on the global level. Developing economy and increasing disposable income have been playing a key role in the mascara growth from the last few years.

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This release was published on openPR.