Local Businesses Increasing Web Traffic, Leads and Sales by Outsourcing Professional SEO Services

Fairfield, OH ( openpr ) February 02, 2011 - The marketing world has been turned on its head for the typical local business owner who is often struggling to understand how to market their local business. For years, they obtained clients through Yellow Pages and local media ads, which within a few short years almost obsolete as consumers go online to find local products and services. According to Google, over 20% of searches are for local businesses or services (that’s over 100 million searches per day!). Many businesses built web sites, only to realize they aren’t generating any traffic or leads. Consumers are searching for the businesses online, but are not finding them.

Internet search engine marketing expert Paul Flood, President of Paul Flood Marketing, LLC has a solution: Professional SEO Services ( http://www.paulfloodmarketing.com ) for the local business owner. According to Flood, “Countless businesses have spent a small fortune on web sites without giving any thought to getting traffic or to converting the traffic to leads and sales. In the rush to create a site, they failed to consider how to leverage the site as a marketing tool. Even worse, they didn’t consider search engine optimization (SEO) of the site so that search engines like Google will find and rank them. A site that isn’t search engine optimized has little chance of getting rankings or site visitors.

“Business owners are getting a rude awakening as they realize very few prospects are finding them online and they don’t understand how to get traffic. Many of them pay for advertisements and burn through a lot of their hard-earned cash without making any sales. The good news is that professional SEO services firms have reliable and proven SEO systems that can get high rankings on the first page of Google.”

Flood adds, “SEO can be pretty time consuming and most business owners lack the knowledge to do it properly. They end up wasting their valuable time and resources on the SEO process without getting results. It also pulls them away from what they really need to be doing to build their business. You don’t want to make a mistake that leads to drop in the rankings. Outsourcing a fairly technical and involved task makes sense, particularly when the potential returns are so massive. A top ranked site on the first page of Google typically gets over 50% of the clicks. In the world of internet marketing, those clicks translate into sales and profits.”

For businesses struggling to get sales from their web site, SEO can mean the difference between success and failure. According to Flood, there are two key strategies, on-page optimization and off-page optimization. On-page optimization is building each page to insure key factors that are important to getting found by the search engines are incorporated into the page. Off-page optimization involves what are known as link-building strategies so that other sites on the web link back to the local business site. Flood says, “When a large number of sites link back to a certain site, the search engines view this as an implicit endorsement of the importance of the site and tend to rank it higher.”

Professional SEO Services ( http://www.paulfloodmarketing.com ) firms implement a process that involves both on-page and off-page optimization. The bottom line result is what we call organic or unpaid traffic. An ad only gets clicked as long as it is running and the business is paying for the ad. Organic rankings resulting from good SEO tend to keep their high position for a long time. This organic ranking is major benefit of SEO. The site tends to maintain high rank for an extended time frame with a moderate amount of monthly SEO maintenance,” Flood said.

He adds, Professional SEO services can make a huge difference in sales to a local business and our company is committed to helping other businesses finally harness the power of the web to help them develop new prospects and customers that lead to greater sales and profits.”

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Paul Flood is a local business marketing expert who has helped businesses increase profits by systematizing their online and offline marketing strategies. His unique approach to professional SEO services utilizes a wide variety of resources and technologies to generate results for clients.

Paul Flood
Paul Flood Marketing, LLC
115 Martha Ln. Ste. 102
Fairfield, OH, USA 45014
800-248-2642
pr@paulfloodmarketing.com
http://www.paulfloodmarketing.com

This release was published on openPR.