Mackingwell's Ryan McNamara And House Music Superstar Wolfgang Gartner Collaborate to Animate History

Mackingwell’s very own Ryan McNamara just did the unthinkable. He created something so new, so fresh, so engrossing, it has not only the sponsoring label Ultra Records, claiming it’s one of the “most creative videos they’ve ever seen,” accredited You Tubers, licensed bloggers, esteemed tumblrs, and qualified tweeters up in arms repeatedly declaring it “not only the best video of 2011”, but “One of the greatest videos ever”.

Released Monday, January 25, 2011, McNamara’s mind blowing animated music video for house music superstar Wolfgang Gartner’s hit track “Illmerica,” takes us down a wild satiric 5 and a half minute roller coaster ride through the entirety of American History.

With a “Where’s Waldo” like vibe that forces its audience to scan every frame in this sensory overload, McNamara’s incredibly detailed vision has audiences completely mesmerized through the entire 5 and half minute instrumental track.

From the landing at Plymouth Rock all the through the inauguration of Barack Obama and beyond, McNamara’s incredibly detailed work chronicles historic American specificities with razor sharp satire. Depicting events like the Jamestown settlement, the birth of the nation, the assassination of Abe Lincoln, Thomas Edison’s “discovery” of the light bulb, and so much more, “Illmerica” is so rich it could be watched 100 times and new discoveries would be made each time.

McNamara and his project right hand man, Jino Savaglio, utilized over 5,000 still photo assets that were cut, cropped and placed in over 60 interconnecting 2D scene builds, which were then composited in a 3D environment with video visual effects plates like blood, smoke, and fire. Coupled with the roller coaster like virtual camera timed perfectly to its complementing audio track, McNamara’s “Illmerica” sends its audience screaming through one of the most visually stimulating one shot video concepts in recent time.

Tweets, comments, tumbles, reposts, and blogs are emerging in nearly every language and country in the world, and audiences have already begun comparing the 26 year old McNamara to legendary pop artists Terry Gilliam, Andy Warhol, and Banksy, and rhythmworks.com simply declared McNamara, “In a league of his own right now.”

In a genre oft plagued with unoriginality and cliché, McNamara’s incredibly creative, thought provoking, and entertaining video is one for the ages and truly cannot be missed. We can’t wait to see what comes next from the young artist.

OFFICIAL CREDITS:

Artist: Wolfgang Gartner
Track: Illmerica
Label: Ultra Records

Written by: Ryan McNamara/Jesse Curl
Director/Animator: Ryan McNamara
Co-Animator – Jino Savaglio
Production Co: Mackingwell

Mackingwell Entertainment is a premiere visual services company, specializing in the creation of bold, eye catching content in the realms of music video, commerical, and web content. Mackignwell has provided elite services to Universal Republic Records, American Express, Myspace, Disney, and continues to deliver a wide variety of content to its spectrum of clientel.

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This release was published on openPR.