Fortified Yogurt Market 2019 Research, Size, Share, Segmentation by Top Manufacturers | Nestle, Danone Group SA, Sodiaal, Ultima Foods, General Mills, Etc.

Market Definition:
Fortified yogurt comes in various types such as plain, flavored and others. Fortified yogurt comes with a spectrum of varieties in functionality such as gluten free, lactose free, low-fat, low-calories, and others. Fortified yogurt offer some extra micronutrients such as protein, calcium, probiotics, prebiotics and different vitamins. Fortification of yogurt involves the process of adding micronutrients to yogurt which are generally consumed by consumers of different age. Rising health awareness and advancements in packaged food industry have prompted the growth of fortified yogurt market. Specialty fortified yogurt for low-fat desserts is a niche segment demanding a premium. Product development such as availability in various flavors, and inert gas packaging coupled with the development of broad spectrum antibiotics has resulted in greater market acceptance and concurrent demand. Packaging coupled with development of quality standards, increasing disposable income, growing demand for functional foods rich in probiotics has provided impetus for the market. Yogurt is also a popular breakfast choice, among Americans after cereal, fruit, and bread with 45 % of Americans consume yogurt for breakfast.

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Key Restraints:
Lack of consensus on trade in agriculture products and differential trade tariffs and barriers present the strongest barrier to the market. Lack of standardization and contamination of products is another threat which has raised concerns about food safety in numerous cases reported around the world. Concentration of hormonal byproduct in Fortified Yogurt products are other cause of concern.

Competitive Dashboard:
Some of the leading players profiled in the Global Fortified Yogurt Market are Nestle (Europe), Danone Group SA (France), Sodiaal S.A. (France), Ultima Foods Inc. (Canada), General Mills (U.S.), and Kraft Foods (U.S.), Chobani Inc. (U.S.), and others.

Industry Segments:
To generate an accurate assessment of the global fortified yogurt market the report is segmented by flavor, claim, type, packaging, distribution channel and regions.

Based on flavor, the market is segmented into plain and flavored with the flavored fortified yogurt expected to witness a faster growth rate.

Based on claim, the market is segmented into gluten-free, lactose-free, low calories, low fat, and others with the lactose-free fortified yogurt dominating the market.

Based on type, the market is segmented into chilled and frozen with the frozen type dominating the market.

Based on packaging, the market is segmented into cups, tubs, and others with the cup packaging dominating the market owing to more convenience over other packaging types.

Based on the distribution channel, the market is segmented into store-based and non-store-based with the non-store-based distribution channel expected to witness faster growth rate due to significant expanse of the online food service industry.

Based on regions, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa.

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Regional Analysis:
North America led by the U.S. Accounts for the largest share of the market followed by Europe. U.K., Italy, Spain, Belgium, and Portugal are the top importers of yogurt in Europe. Europe is also the largest producer of dairy products with Germany, France, and Sweden leading the region. Asia Pacific region is expected to be dominated by China and India. The tradition of milk in these regions is driving the market and India represents a large market opportunity. The Middle East and Africa market is expected to generate a moderate growth skewed in favor of the Gulf economies of Saudi Arabia, UAE, Kuwait, and Qatar.

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