Uber Eats in the UK Market Success Case Study Analysis by Uber Eats, Uber, Just Eat, Deliveroo

Online/app-based food delivery is a growth market in the face of pressure on traditional quick-service restaurants. This has inspired both new start-ups and bigger brands with logistics and online clout to explore such services, with competition springing up in major cities in markets such as the US, UK, and Europe.

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Uber Eats is a food delivery service originating in the US but now expanding in the UK, offering app-based ordering and facilitating delivery through its own driver network from local restaurant kitchens, as well as exclusive "virtual restaurants".

Key Companies Mentioned:
Uber Eats
Uber
Just Eat
Deliveroo

Scope

- The efficiency that smart technologies and solutions offer resonates with consumers, particularly those who are time-pressed or efficacy-driven.
- Within food delivery, this means an inexorable march towards app-based mobile and website-based ordering becoming an expected means of interacting with restaurants.
- Consumers' idea of convenience in the food delivery sphere is becoming much broader - a reflection of their needs continuing to diverge from the relatively predictable patterns of daily activities and mealtime occasions of the past.

Reasons to buy

- Use GlobalData’s selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

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