Explore the Growth Potential of Baby Care Products Market in Coming Years | Top Players Procter & Gamble, Kimberly-Clark, Unilever, Johnson & Johnson, Nestlé, The Himalaya Drug Company, Avon, Artsana Group, Dabur International Ltd
On the basis of distribution channel, the baby care products market is categorized into hypermarket and supermarket, convenience store, and online platform. Of these, hypermarket/supermarket held the largest revenue share in the market during the historical period, due to multiple brands available to customers at a single space.
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Healthy lifestyle is one of the major concerns of parents due to rising number of health issues among babies such as eczema and diaper skin related problems. The growing awareness toward baby care, and launch of affordable baby care products including diaper pants and baby wipes are likely to fuel the growth of the baby care products market in the future.
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Based on product
The baby care products market is categorized into skin care, hair care, bathing product, toiletries, and food and beverages. Skin care is further classified into baby oil, body lotion, baby cream/moisturizer, and baby powder. Hair care is further bifurcated into baby hair oil, and baby shampoo and conditioner. Bathing products include baby soap, and baby bath wash/shower gel. Toiletries comprise of diapers, baby wipes, baby fragrances/perfumes, and baby hand wash. Food and beverages category is further split into bottled food, fruit and vegetable juice, pureed food, baby food cereals, baby milk products, soups/baby food. Of these, the market for skin care and toiletries products is expected to hold the largest share during the forecast period, due to growing concern toward child safety and increase in the living standard of citizens. Further, in toiletries, baby diapers category expected to hold the largest market share in the coming years, owing to growing awareness in sanitization and personal hygiene, and rise in healthcare spending.
On the basis of category
The baby care products market is bifurcated into mass and premium. Mass category is expected to hold the largest share in the market in the future as the share of middle-income group is high as compared to high-income group. For instance, in the U.S., 14% belong to high-income group, 48% belong to middle-income group, and 38% belong to low-income group.
Based on geography
Asia-Pacific (APAC) is expected to be the fastest growing region in the baby care products market due to increasing population in emerging economies, such as China and India. Moreover, changing lifestyle, increasing awareness of infant nutrition, rise in disposable income, and upsurge in hygiene and safety standards are driving the growth of the market in the APAC region.
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