Press release
The global customer journey analytics market is projected to reach usd 25.39 billion by 2025, growing at a cagr of 21.02% from 2017 to 2025 and top key players . Ibm corporation, sap , adobe systems , servion , salesforce , pointillist
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Sample Infographics:
Market Dynamics:
1. Market Drivers
1.1 Increasing demand for virtual touchpoints
1.2 Increasing need for insights to predict customer intents
1.3 Rising demand for consistent customer experience
1.4 Reduction in churn rate of customers
1.5 Growing need for competitive differentiation
2. Market Restraints
2.1 Concerns for data security and privacy
2.2 Increasing complexities with data synchronization
Market Segmentation:
The Global Customer Journey Analytics Market is segmented on the organization size, component, deployment model, application, touch point, vertical, and region.
1. Organization Size:
1.1 Large Enterprises
1.2 Small and Medium Organizations
2. By Deployment Mode:
2.1 Cloud-based
2.2 On-premises
3. By Component:
3.1 Software
3.2 Services
3.2.1 Managed services
3.2.2 Professional services
3.2.2.1 Support and maintenance services
3.2.2.2 Consulting services
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4. By Application:
4.1 Product management
4.2 Customer segmentation and targeting
4.3 Campaign management
4.4 Customer behavioral analysis
4.5 Customer churn analysis
4.6 Brand management
4.7 Others
5. By Touchpoint:
5.1 Web
5.2 Call center
5.3 Email
5.4 Mobile
5.5 Social media
5.6 Branch/store
6. By Vertical:
6.1 Healthcare
6.2 Government and Defense
6.3 IT and Telecom
6.4 Banking, Financial Services, and Insurance (BFSI)
6.5 Travel and Hospitality
6.6 Retail and e-commerce
6.7 Manufacturing
6.8 Others
7. By Region:
7.1 North America (U.S., Canada, Mexico)
7.2 Europe (Germany, UK, France, Rest of Europe)
7.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
7.4 Latin America (Brazil, Argentina, Rest of Latin America)
7.5 Middle East & Africa
Competitive Landscape:
The major players in the market are as follows:
1. IBM Corporation
2. SAP
3. Adobe Systems
4. Servion
5. Salesforce
6. Pointillist
7. Callminer
8. Quadient
9. Verint Systems
10. Kitewheel
11. Nice Systems
12. Clickfox
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.
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About Kenneth Research
Kenneth Research is a reselling agency providing market research solutions in different verticals such as Automotive and Transportation, Chemicals and Materials, Healthcare, Food & Beverage and Consumer Packaged Goods, Semiconductors, Electronics & ICT, Packaging, and Others. Our portfolio includes set of market research insights such as market sizing and market forecasting, market share analysis and key positioning of the players (manufacturers, deals and distributors, etc), understanding the competitive landscape and their business at a ground level and many more. Our research experts deliver the offerings efficiently and effectively within a stipulated time. The market study provided by Kenneth Research helps the Industry veterans/investors to think and to act wisely in their overall strategy formulation
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