openPR Logo
Press release

Universal Solution Boosts Digital Marketing

01-25-2011 04:31 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Adform

Universal Solution Boosts Digital Marketing

COPENHAGEN, Denmark, January 25, 2011 /PRNewswire/ -- Good tools are said to be half the job for any tradesman, and the same is true for people working in the digital marketing space. In a world where instant and precise information is paramount, advertisers need a future-proof, intuitive online platform with bespoke customised tools.

Adform offers a universal solution in digital marketing, which can mean big differences for media agencies and advertisers. By having campaign planning, ad serving, optimisation, reporting and other tools gathered in one place, you can save time - and money. At the same time, the platform can be individually adapted so that trainees and business partners, for example, can be given a login to exactly the tools which are deemed relevant for them. And then there are lots of details and knowledge available in this web-based solution which, among other things, has more than 100 predefined templates for reporting and analysis.

End customers from many different industries who have embraced the Adform solution include SAS, Hi3G, Trygg-Hansa, Microsoft, TUI and Canal Digital, all of whom have used the advanced tools to optimise their digital campaigns. One of the strongest tools is Adform Retargeting, which is used to convert online contacts to customers.

"Everyone should use Adform's ingenious and user-friendly retargeting tool. It is easy to implement and helps maximise every penny spent on digital advertising so nothing is wasted. We have seen outstanding results during the time we have been using the technology," says Johan Markus, Media Manager at Hi3G in Sweden.

The mobile company saw a five-fold increase in click rates compared with their other campaigns and a conversion rate which doubled after changing to Adform's technology, which was able to measure the behaviour of online shoppers in detail, including which products they were interested in and thereby optimise banner displays based on this information.

"Our success is closely related to the fact that we focus on the challenges facing advertisers and what it takes to deliver a contemporary platform. We develop over 50 new features every year and are generally very aware of what our customers want. At the same time, all the data in our solution is updated in real time so our customers can act immediately and optimise their digital campaigns," explains Lars M. B. Anthonisen, Marketing Director at Adform.

A natural extension of Adform's retargeting tool is Adform's Content Manager, which can be used to design and handle the 100 banners or so which are used as the basis for optimising a campaign. As everything takes place in real time in a web-based interface, not as many resources are required along the way to correct banners and upload them. This is a practical and time-saving measure which also keeps costs down while boosting the campaign's ROI.

About Adform

Adform is a leading supplier of products and services within digital marketing. The company was founded in 2002 and offers a digital universal solution consisting of campaign planning, ad serving, search machine marketing, web analytics and reporting. More than 2,700 customers have run campaigns in more than 4,900 global media in more than 25 countries via Adform in 2010 and, today, Adform has offices in London, Hamburg, Stockholm, Oslo, Milan, Wroclaw, Vilnius and Copenhagen. Visit http://www.adform.com for more information.

More information:

http://www.adform.com/site/files/marketing/adform_logo_RGB.jpg
http://www.adform.com/site/files/marketing/Lars_M_B_Anthonisen_press.jpg
http://www.adform.com/site/files/marketing/adform_system.jpg

Lars M. B. Anthonisen
Marketing Director

Email: Lars.Anthonisen@adform.com
Phone: +45 3535 7100
Mobile: +45 5180 1081
Fax: +45 3535 7106

Hovedvagtsgade 6, 2.th,
1103 Copenhagen,
Denmark

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Universal Solution Boosts Digital Marketing here

News-ID: 159863 • Views: 1741

More Releases for Lars

Global Shoulder Labrum Repair Market 2018 - Inion, Karl Storz, LARS, BIOTEK
The statistical surveying information incorporated into the Shoulder Labrum Repair report is the aftereffect of significant essential and optional research exercises. The report fragments the worldwide market for Shoulder Labrum Repair based on makers, item compose, applications, and Region. In this report, each fragment is contemplated completely and measurements are introduced in detail. The report offers an exact outline of the worldwide Shoulder Labrum Repair advertise covering key factors, for
Cruciate Ligament Fixation Devices Market Reports 2017- Genzyme Sanofi, Implanet …
Apex Market Reports, recently published a detailed market research study focused on the "Cruciate Ligament Fixation Devices Market" across the global, regional and country level. The report provides 360° analysis of "Cruciate Ligament Fixation Devices Market" from view of manufacturers, regions, product types and end industries. The research report analyses and provides the historical data along with current performance of the global Cruciate Ligament Fixation Devices industry, and estimates the
Global Shoulder Labrum Repair Market 2017 - LARS, Inion, BIOTEK, SBM, Orthomed
Apex Market Reports, recently published a detailed market research study focused on the "Shoulder Labrum Repair Market" across the global, regional and country level. The report provides 360° analysis of "Shoulder Labrum Repair Market" from view of manufacturers, regions, product types and end industries. The research report analyses and provides the historical data along with current performance of the global Shoulder Labrum Repair industry, and estimates the future trend of
Global Meniscal Repair Market 2017 - LARS, Inion, Implanet, Orteq, Medtronic
Apex Market Reports, recently published a detailed market research study focused on the "Meniscal Repair Market" across the global, regional and country level. The report provides 360° analysis of "Meniscal Repair Market" from view of manufacturers, regions, product types and end industries. The research report analyses and provides the historical data along with current performance of the global Meniscal Repair industry, and estimates the future trend of Meniscal Repair market
Mobilityproducts4u.Org Announces the Addition of a New Riser Recliner Chair from …
Llandudno, UK, 29th January, 2011 - mobilityproducts4u.org announces the addition of a new riser recliner chair from Restwell Lars to their existing range of mobility products. mobilityproducts4u.org is pleased to add a new dual motor riser recliner chair from Restwell Lars to their extensive range of mobility products. The chair is one of the softest and the most comfortable among the Restwell’s range. Its dual motors act independently, allowing the back
Lars Hinrichs, founder and CEO of XING, hands over to Dr. Stefan Gross-Selbeck
Supervisory Board appoints Dr. Stefan Gross-Selbeck as new CEO of XING AG with effect as of January 15, 2009 - Founder and current CEO Lars Hinrichs becomes member of Supervisory Board Hamburg, November 24, 2008 – From January 15, 2009, Dr. Stefan Gross-Selbeck has been appointed as the new CEO of XING AG (O1BC/ISIN DE000XNG888), Europe’s leading online business network. He will pursue and broaden XING’s growth strategy. Dr. Stefan Gross-Selbeck