Smart Fitness Market to witness High Growth in near future by Leading Companies: Apple Inc., Fitbit Inc., Garmin Ltd., Jawbone, LG Electronics, MAD Apparel, Inc., Samsung Electronics Co., Ltd., Sony Mobile Communications Inc.

Smart fitness equipment are used for physical exercises that help in managing overall weight, improve physical stamina, and develop muscular strength. These devices are used to track information including sleep, steps, calories, heart rate, and other physical status, which further help in improving the overall fitness of the human body.

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Rising awareness regarding health and fitness is one of the major driving factors for growth of the market

Rising awareness among people related to health and fitness is one of the major driving factors for growth of the global smart fitness market. The factor attributed to growth of the market is rising health issues such as obesity, diabetics, heart attack, which further increases demand for fitness equipment.

Growing government initiative programs related to health awareness is another factor propelling growth of the market. For instance, in May 2004, in the 57th World Health Assembly (WHA) endorsed the World Health Organization’s (WHO), Global Strategy on Diet, Physical Activity, and Health. The aim of this strategy is to promote and protect health by guiding at each individual, community, national, and global level such that it helps in reducing disease and death rates related to unhealthy diet and physical inactivity.

Global Smart Fitness Market: Segment Trends

On the basis of product type, the smart watch segment accounted for the largest market share in 2017 and is expected to retain its position during the forecasted period. This is owing to high demand for wireless health monitoring devices. For instance, according to the Coherent Market Insights' analysis, the total unit of smart watches sales in 2016 was US$ 36 million and it increased to US$ 76 million in 2017, globally.

Global Smart Fitness Market: Regional Insights

North America held a dominant position in the global smart fitness market in 2017, and is expected to retain its dominance throughout the forecast period (2018–2026). This growth is attributed to increasing number ofhealth issue related to obesity such as heart disease, type 2 diabetes, and others, which directly affects adults, youth, and children. For instance, according to the National Centre for Health’s analysis, in 2017, in the U.S. 40% of adults and 19% of youths were suffering from obesity.

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Global Smart Fitness Market: Competitive Landscape

Major players operating in the global smart fitness market are Apple Inc., Fitbit Inc., Garmin Ltd., Jawbone, LG Electronics, MAD Apparel, Inc., Samsung Electronics Co., Ltd., Sony Mobile Communications Inc., Polar Electro, and OMsignal. Major players in the market such as Apple Inc., Fitbit Inc., Samsung, and others are focusing on adopting mergers and acquisitions strategy, in order to strengthen their foothold in the market.

Global Smart Fitness Market: Taxonomy

By Product Type

• Smart watch
• Wristband
• Smart Clothing
• Smart Shoes
• Bike Computers
• Others

By Devices Type

• Head-wear
• Torso-wear
• Hand-wear
• Leg-wear
• Bike mount

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East
• Africa

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