Indoor Positioning and Indoor Navigation Market Is Expected to Reach $43,511 Million by 2025 Brief Analysis on Top Key players HERE Technologies, Nextome, IndoorAtlas, Senion AB, Sensewhere, SPREO and More. .
Rise in adoption of Bluetooth beacons, increase in demand for proximity marketing, surge in adoption of IoT in indoor positioning, increase in penetration of connected devices, rise in concerns among the government authorities toward public safety, and growth in advanced bandwidth and internet connectivity services are the major factors that are expected to drive the indoor positioning and indoor navigation market growth. However, operational challenges and high cost associated with the integration of IPIN systems are expected to hamper the growth of the global IPIN market during the forecast period.
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Based on application, the location-based analytics segment dominated the overall indoor positioning and indoor navigation market share in 2017 and is expected to continue this trend during the forecast period due to increase in proximity marketing solutions among the retail sector.
In 2017, the retail segment accounted for the highest share of the indoor positioning and indoor navigation market and is projected to remain dominant during the forecast period due to numerous benefits of IPIN solutions in retail industry such as improved customer searches, effective route planning, and optimized customer targeting. However, the healthcare segment is growing significantly over the past few years and is expected to showcase highest CAGR during the forecast period.
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Rise in adoption of Bluetooth beacons, increase in demand for proximity marketing, rise in need for indoor location-based services (LBS), and increased market for real-time location systems (RTLS) are some of the factors anticipated to offer lucrative opportunities for the growth of the indoor positioning and indoor navigation market during the forecast period.
Some of the key players profiled in the indoor positioning and indoor navigation market report include HERE Technologies, Nextome, IndoorAtlas, Senion AB, Sensewhere, SPREO, Steerpath, indoo.rs, Pointr, and AirFinder.
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