Press release
Customer Journey Analytics Market 2019 Analysis by IBM Corporation, SAP, Adobe Systems, Servion, Salesforce, Pointillist, Callminer, Clickfox & more) Industry to Rise at 22% CAGR by 2025
2019 Customer Journey Analytics Market 2025
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The Global Customer Journey Analytics Market study report will provide a valuable insight with an emphasis on the global market including some of the major players such as IBM Corporation, SAP, Adobe Systems, Servion, Salesforce, Pointillist, Callminer, Clickfox and many more. Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis.
Actionable, reliable and all-inclusive report on Global Customer Journey Analytics Market 2019 by Manufacturers, Countries, Type and Application, Forecast to 2025 published by Decision Market Reports provides exhaustive research capabilities, strong analytics services and data validation.
Customer journey analytics can be best described as a convenient application designed especially for customer-client relationship manager and human resource executives in order to compile information based on the feedback given by the consumers. This helps companies to have a track on their customers preferences and their inclination. These kind of applications are mainly optimized using business analytics software which is coded by the big data analysis professionals to attain customer and employee contentment and prevent various factors such as customer churning. The global customer journey analytics has attracted many clients and has benefitted multiple companies.
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Customer journey analytics influenced applications have readily helped the companies to reduce the customer churning rate and has boosted the customer outreach and technical support systems. These characteristics acts as potential drivers for the global customer journey analytics whereas the complexity and delicacy of the tools and applications has posed a difficulty for various companies competing in the global market and has caused a hindrance in the growth rate of the overall market.
As a part of market estimation, the study also comprises a list of tables and figures for the Global Customer Journey Analytics Market which focuses on a constructive knowledge essential for the companies or individuals interested in the market study report. As a part of market segmentation, our study exhibits a market analysis on the basis of application and geography.
On the basis of application, the Global Customer Journey Analytics Market can be categorized as customer segmentation & targeting, customer behavioral analysis, customer churn analysis, brand management and campaign management. In terms of geography, Asia Pacific accounts for the fastest growing market due to the presence of numerous developing countries in this region along with their emerging markets. The Chinese market has a major share in this region.
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TABLE OF CONTENTS
1 INTRODUCTION 10
1.1 MARKET DEFINITION 10
1.2 MARKET SEGMENTATION 11
1.3 RESEARCH TIMELINES 12
1.4 ASSUMPTIONS 12
1.5 LIMITATIONS 13
2 RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE 14
2.1 DATA MINING 14
2.2 SECONDARY RESEARCH 14
2.3 PRIMARY RESEARCH 14
2.4 SUBJECT MATTER EXPERT ADVICE 14
2.5 QUALITY CHECK 15
2.6 FINAL REVIEW 15
2.7 DATA TRIANGULATION 15
2.8 BOTTOM-UP APPROACH 16
2.9 TOP DOWN APPROACH 16
2.10 RESEARCH FLOW 17
2.11 DATA SOURCES 17
2.12 PRIMARY INTERVIEWS 18
2.12.1 PRIMARY INTERVIEW BREAKDOWN 18
2.12.2 PRIMARY INTERVIEWS TRANSCRIPTS 18
3 EXECUTIVE SUMMARY 19
3.1 MARKET OVERVIEW 19
3.2 GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET GEOGRAPHICAL ANALYSIS 20
3.3 GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY INDUSTRY (USD MILLION) 21
3.4 GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION (USD MILLION) 22
3.5 GLOBAL MARKET SPLIT 23
3.6 COUNTRY CAGRS, 2018 – 2025 24
4 MARKET OUTLOOK 25
4.1 GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET OUTLOOK 25
4.2 MARKET DRIVERS 26
4.2.1 INITIATIVES TOWARDS REDUCING CUSTOMER CHURN RATE 26
4.2.2 GROWING DEMAND FOR CONSISTENT CUSTOMER SUPPORT THROUGHOUT BUSINESS INTERACTION 27
4.3 MARKET RESTRAINTS 28
4.3.1 EXISTENCE OF COMPLEX TECHNOLOGY AND TOOLS 28
4.4 MARKET OPPORTUNITIES 28
4.4.1 INCREASING NEED TO PREDICT CONSUMER BEHAVIOR THROUGH INSIGHTS 28
4.5 MARKET CHALLENGES 29
4.5.1 THREATS REGARDING SAFETY AND PROTECTION OF THE DATA 29
4.6 PORTERS FIVE FORCES ANALYSIS 30
5 MARKET, BY APPLICATION 31
5.1 OVERVIEW 31
5.2 CUSTOMER SEGMENTATION & TARGETING 32
5.3 CUSTOMER BEHAVIORAL ANALYSIS 32
5.4 CUSTOMER CHURN ANALYSIS 33
5.5 BRAND MANAGEMENT 33
5.6 CAMPAIGN MANAGEMENT 33
5.7 OTHERS 33
6 MARKET, BY TOUCHPOINT 35
6.1 OVERVIEW 35
6.2 WEB 36
6.3 SOCIAL MEDIA 36
6.4 MOBILE 36
6.5 EMAIL 37
6.6 BRANCH/STORE 37
6.7 OTHERS 37
7 MARKET, BY INDUSTRY 38
7.1 OVERVIEW 38
7.2 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 39
7.3 TELECOMMUNICATIONS AND IT 39
7.4 HEALTHCARE AND LIFE SCIENCES 40
7.5 MEDIA AND ENTERTAINMENT 40
7.6 RETAIL AND ECOMMERCE 40
7.7 OTHERS 41
8 MARKET, BY GEOGRAPHY 42
8.1 OVERVIEW 42
8.2 NORTH AMERICA 44
8.2.1 U.S. 48
8.2.2 CANADA 50
8.2.3 MEXICO 52
8.3 EUROPE 54
8.3.1 GERMANY 58
8.3.2 UK 60
8.3.3 FRANCE 62
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