Press release
Global Over the top services Market, Top key players are Amazon Inc., Twitter Inc., Netflix, Inc., Facebook, Inc., Dropbox, Inc., Google, Inc., LinkedIn Corporation, Skype
“Over the Top (OTT) Services Market (Business Model - Premium and Subscriptions, Adware, and E-commerce; Application - Communication, E-Services, Media Content (Audio/Video, Gaming, and Web Content), and Cloud Services); End Use - Personal and Commercial (Healthcare, Media and Entertainment, IT, E-commerce, and Education)) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 – 2025.”
The OTT service providers have emerged as tough competitors for telecom service providers and cable operators. The mobile network operator messaging revenue has already declined to a great extent in the last five years and the impact has started to show up in their voice revenues as well. Also, the number of cord-cutters and cord trimmers has gone up due to on-demand media content available and reasonable rates as compared to traditional cable operators.
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Some of the key players operating in this market include Amazon Inc., Twitter Inc., Netflix, Inc., Facebook, Inc., Dropbox, Inc., Google, Inc., LinkedIn Corporation, Skype (Microsoft Corporation), Apple, Inc., Evernote Corporation, Hulu, LLC., and Rakuten, Inc.
Traditionally, the main source of revenue for any telecom operators was voice and messaging), but at present they are going through measurable and credible threat to their revenue from the third-party firms that offer over-thetop applications. The wide variety of applications and services offered by OTT players has diverted the customers from the telecom operators, which provide expensive and limited array of services.
The over-the-top services market is segmented by content type, platform, deployment models, revenue model, vertical, and region. Based on content type, it is categorized into video, Voice over Internet Protocol (VoIP), and text & image. Based on platform, it is classified into smart devices, personal computers, and gaming consoles. The deployment model is bifurcated into cloud and on-premises. Rental, procurement, subscription, and advertisement are considered under revenue model. The vertical is further divided into banking, financial services, and insurance (BFSI), media & entertainment, healthcare, IT & telecommunication, retail, education, government, and others.
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