openPR Logo
Press release

Hoteles Silken Selects RateTiger for Channel Management

01-21-2011 09:21 PM CET | IT, New Media & Software

Press release from: eRevMax International

Madrid, Spain, 21 January 2011: Hoteles Silken has selected RateTiger's RTCorp and RTConnect products to help manage its group wide online sales channels. The hotel chain is introducing a new sales strategy to enhance positioning against other international hotel brands. Each property can now process competitive rate shopping, manage multiple online sales channels and distribution strategies, enhance OTA exposure and retrieve business intelligence and reservation data on-demand across its portfolio.

The RTCorp rate shopping solution has been implemented at group level to monitor Hoteles Silken properties’ rates across all relevant sales channels. This will provide the hotels as well as the group with a true insight into competitive positioning.

The usage of RTConnect, RateTiger’s industry XML gateway for availability and rate updates as well as reservation reporting, will give Hoteles Silken greater control over its distribution network. Being connected to Property Management System (PMS) Micros Opera, RTConnect will give each hotel access to direct sales, IDS and GDS without having to access any other system.

Itziar Poza, Revenue Manager at Hoteles Silken said; "We have worked with various channel managers and have learned what a solution needs to support in order to best benefit our rates and revenue opportunities. RateTiger’s range of solutions does not only fully fit our requirements to monitor prices and optimize online sales but also works with the professional ethos required for our new sales structure.”

Hoteles Silken’s new Commercial Director, Alberto Izquierdo, and former Director of Sales and Marketing for Sol Melia in Palma de Mallorca and Sevilla Clusters, has primarily led the project. “We are implementing a new sales and revenue management structure to enhance the professionalism of the group which lets us better compete with our main competitors in the hospitality market. We have 32 great hotels with very good locations and magnificent customer service. Two of our Spanish properties are also 5* products: SILKEN Puerta América in Madrid and SILKEN Gran Dómine in Bilbao which require a slightly different strategy, requiring any solution to be flexible enough to adapt”

Alberto joins Hoteles Silken from two of the largest Spanish hospitality brands, Sol Melia and NH Hotels, where he worked as Director of Sales for the Spanish and Portuguese Business Unit. With this experience he plans to improve the fortune of Hoteles Silken: “We understand the importance of using the best and most advanced tool to operate effectively in a competitive environment. RateTiger will help us to forecast, benchmark and integrate these technologies in our Micros PMS. It makes all sales processes easier and grants greater control over our output.”

RTConnect has so far been installed in 25 properties that use Micros Opera PMS. Reservations are directly reported back to the PMS from the online sales channels. This eases tracking of available inventory and optimizes room distribution. In hotels where the Micros PMS is not available, Hoteles Silken has subscribed to RateTigers award winning RTSuite Channelmanager Pro. The front-end product helps those hotels to ease the complex and time consuming task of updating and managing rates and availability for multiple third party distribution websites.
”We are pleased that our intuitive business tools will now help Hoteles Silken to further optimize their sales strategies. It’s exciting to work with hotels who can effectively deploy our channel management products to raise their business game”, said Michael McCartan, COO, RateTiger of eRevMax. “With the products that Silken has chosen, the hotel chain will be able to respond more proactively to market conditions. Our solutions provide real-time pricing data generated from multiple websites for various local competitor hotels. We look forward to helping them accelerate their growth through informed pricing decisions and increased internet bookings.”

About eRevMax International:

Founded in 2001 and operating in over 65 countries, eRevMax has created a suite of products which has changed the landscape in which hotels distribute their inventory worldwide. The main suite of products offered under the ‘RateTiger’ brand has become the industry's benchmark for successful tools enabling online distribution management. It continues to be eRevMax’s core objective to bring revenue maximization to the hospitality industry through 'next generation' innovative e-products. For more information please visit

eRevMax International
Monmoth House
40 Artillery Lane
3rd Floor, London E1 7LS
United Kingdom

For further information, please contact Ryan Haynes on +44 (0) 7825 66 15 75 or email to

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Hoteles Silken Selects RateTiger for Channel Management here

News-ID: 159479 • Views:

More Releases from eRevMax International

Arabian Courtyard Hotel & Spa drives 50% of total sales from online channels wit …
An Arabian heritage themed hotel located in the heart of Bur Dubai, Arabian Courtyard Hotel & Spa has been leading the online space with excellent online sales management. The hotel has been using RateTiger Channel Manager for the last few years to update rates and inventory in real-time and implement distribution and pricing strategies effectively leading to growth in share of online sales. Farhan Zafar, Associate Director of Sales at Arabian
ByHours certifies with eRevMax for 2-way integration
Leading hotel technology provider eRevMax has completed 2-way XML integration with ByHours, a new room optimizing platform for hotels to generate complementary revenue. This is the latest addition to the eRevMax Channel Ecosystem that connects hotels to over 300 online channels providing them with multiple distribution options. Accommodation providers, using RateTiger, RTConnect and LIVE OS distribution solutions will now be able to optimize their RevPAR (Revenue per Available Room) by making

More Releases for Silken

Global Silver Halide Photographic Paper Market Expected to Witness a Sustainable …
Market Research Report Store offers a latest published report on Silver Halide Photographic Paper Market Analysis and Forecast 2019-2025 delivering key insights and providing a competitive advantage to clients through a detailed report. The report contains 91 pages which highly exhibit on current market analysis scenario, upcoming as well as future opportunities, revenue growth, pricing and profitability. Click to view the full report TOC, figure and tables: According to this study, over
Tofu Market - What Factors will drive the Market in Upcoming Years and How it is …
Reports Monitor has announced the addition of a new report titled, “Global Tofu Market Insights, Forecast to 2025”, into its vast repository of research reports. The information mentioned in the Tofu Market research report presents an overview of the latest trends observed in the market. Tofu is prepared by coagulating soy milk and then pressing the resulting curds into soft white blocks. Tofu can be soft, silken, firm and extra firm.
Grammy-Nominated Doyle Lawson & Quicksilver Return to Mill Town Music Hall
BREMEN, Ga. (Dec. 7, 2017) – Mill Town Music Hall is excited to announce musician Doyle Lawson and his band Quicksilver will once again take the stage on Saturday, Jan. 13, 2018 at 7:30 p.m. EST. Opening the show will be The Cross Ties Band with their unique string-band sound. Mill Town Music Hall, focusing on family-friendly music and events, is located
Tofu Market 2017 Trend, Analysis and Forecast to 2021
Tofu is prepared by coagulating soy milk and then pressing the resulting curds into soft white blocks. Tofu can be soft, silken, firm and extra firm. It has a subtle flavor and can be used in sweet and savory dishes. Tofu is a naturally gluten-free and low-calorie food. It contains no cholesterol and is an excellent source of protein. Publisher's analysts forecast the global tofu market to grow at a CAGR
Steelhenge MD confirmed as speaker at International Centre for Parliamentary Stu …
Dominic Cockram, MD of Steelhenge Consulting Ltd, a leading provider of business continuity and crisis management consulting, training and exercising, has confirmed he will speak at the one-day Business Continuity: Safeguarding Profitability & Economic Sustainability conference. The event, organised by the International Centre for Parliamentary Studies, will be held at the Silken Berlaymont Hotel, Brussels on 29th June 2011. For more information, visit or call 0845 094 2117. The International
Cleankill team meets Sarah Beeny
Staff from Surrey-based Cleankill Pest Control are looking forward to being in the limelight when they appear on national television later this month. The pest experts were thrilled when they were contacted recently by well-known TV presenter Sarah Beeny to solve a clothes moth problem in a London woman’s house. Sarah asked Cleankill to help architect Kate Grose whose clothes are being eaten away in her two-bed maisonette. Cleankill