Press release
Global Mobile VAS Market, Top key players are AT&T Inc., Apple Inc., Alphabet, Inc., Blackberry Limited, Samsung Electronics Co Ltd., Sprint Corporation, Vodafone Group Plc, Tech Mahindra Limited, ZTE Corporation and OnMobile Global Limited
Global Mobile VAS Market valued approximately USD 355.7 billion in 2016 is forecasted to grow with a healthy growth rate of more than 15.5% over the forecast period 2018-2025. The major factors speculated to augment the markets are growth in e-commerce industry, increased adoption of mobile broadband and increasing internet penetration across developing regions. Value-added services (VAS) refer to the non-core services offered in the telecom sector. All services apart from standard voice calls and fax transmissions are considered a VAS.
The regional analysis of Global Mobile VAS Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading region across the world in terms of market share. Moreover, owing to the countries such as China, Japan, and India, Asia Pacific region is also expected to exhibit higher growth rate / CAGR over the forecast period 2018-2025.
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Some of the key players operating in this market include AT&T Inc., Apple Inc., Alphabet, Inc., Blackberry Limited, Samsung Electronics Co Ltd., Sprint Corporation, Vodafone Group Plc, Tech Mahindra Limited, ZTE Corporation and OnMobile Global Limited
Digitization of key industries
The digitization of key industries such as the transport shows the importance of mobile-based services such as Uber and Ola. These services offer transportation through mobile location-based services (LBS) applications. The popularity of such mobile-based cab applications will have a positive impact on the market.
Irrational revenue share across value chain
The emerging markets such as China and India are large consumers of mobile VAS. VAS content developers generated 10-20% of revenue in emerging countries in comparison to 70-80% in developed markets such as the US and Japan and Western Europe.
For the detailed list of factors that will drive and challenge the growth of the global mobile value-added services (VAS) market during the 2018-2022, view the full report.
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