Matcha Market 2018 : By Key Players The AOI Tea Company Ltd, DoMatcha, Encha, Midori Spring Ltd., Ippodo Tea Co., AIYA America, and Vivid Vitality Ltd.

Matcha is a ground powder obtained from specially processed and green tea leaves. The tea leaves used in the manufacturing of matcha are specially grown in darkness for three weeks before being harvested, to stimulate higher levels of chlorophyll. The veins and stems of these leaves are then removed during the process, while preparation of matcha lasts up to 20 days. Matcha involves a slow grinding process, with aim to keep the aroma intact. It takes at least one hour to yield 30 grams of matcha.

The flavor of matcha leaves depends upon its amino acid levels, the highest grades of which are recognized by intense sweetness and aroma. Matcha is primarily produced in China and Japan.

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Increasing health awareness regarding the health benefits of matcha tea among the populace is driving growth of the matcha market. Matcha contains high antioxidant content, mainly EGCG, which aids in the prevention of bladder, prostate, cervix, and brain cancer. High amino acid content in matcha helps reduce stress, enhance alertness and mental calmness, and prevents chronic diseases such as diabetes and gastrointestinal illnesses.

Growing prevalence of diabetes, in turn, is expected to boost demand for matcha tea. For instance, according to a research study published in American Journal of Clinical Nutrition, 2008, regular consumption of green matcha tea can increase fat oxidation during moderate-intensity exercise and can improve insulin sensitivity and glucose tolerance.

Asia Pacific holds the largest market share and is expected to retain its dominant position in the market over the forecast period. Owing to the strong tea culture in Japan and China, the matcha market is highly dominant in these countries. Moreover, health benefits associated with matcha is expected to fuel growth of the market in India, Singapore, and Australia over the forecast period. Additionally, Japan being the home to matcha tea, as well as low production and processing costs in these countries are the major factors boosting growth of the matcha market in the region.

North America is the second-largest market and is expected to expand at a rapid pace. Growing awareness of health benefits associated with matcha and growing influence of Japanese tradition are contributing to growth of the market in the region. Major cities in the U.S. such as Miami and Los Angeles have wide range of cafes providing mactha food and beverages.

Key players in the Matcha Market

Some of the major players operating in the global matcha market are The AOI Tea Company Ltd, DoMatcha, Encha, Midori Spring Ltd., Ippodo Tea Co., AIYA America, and Vivid Vitality Ltd.

Matcha Market Taxonomy:

On the basis of grade, the global matcha market is segmented into:

Culinary
Classic
Ceremonial

On the basis of application, the global matcha market is segmented into:

Personal Care
Regular Tea
Matcha Beverages
Food
Matcha Ice-cream
Matcha Cake
Cha-Soba Sushi Roll

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This release was published on openPR.