Data scientist created the first high-tech dress. Business-casual and Ethical. Feminist.

Main Apparel Inc introduces the main() dress, a wrinkle-resistant, water-repellent, breathable and durable outfit, which fits to any dress code. On February 19 2019, main() dress launches on Indiegogo with the hopes of raising funds to help women feel comfortable and confident. A modern woman needs to do it all, to have her maximum concentration and juggle a hundred deeds at the same time. All of it, while looking appropriate and feeling comfortable and confident. Main() dress is designed to save time and brainpower for things that really matter. Main() dress suits a formal dress-code. It will be appropriate on any occasion, such as a job interview, a conference speech, investor pitch, a business meeting, a walk, a date, or a party.

Anna Grigorash has interviewed more than a thousand women to figure out how a main() dress should look and fit.
“When I was overloaded with work, study and personal life, I wore similar dresses to minimize the decision-making part in what to wear. However, one day I decided to create my own dress to make modern women’s lives a little easier. After 5 years in the tech field, building my career path from developer to executive, I realized that all we do depends on things with which we interact with daily. In order to create new concepts, ne ideas, and work productively worldwide, it is necessary to feel comfortable and confident. It is necessary to be sure that you look appropriate on every occasion, and people perceive you correctly. Yes, we still care about how people perceive us! When I was beginning to create the main() dress, I interviewed a lot of women, and looking appropriate and acceptable was the main point. So, it was developed in close collaboration with women, and it is the main reason to start with crowdfunding”

Main() dress protects from daily incidents, whether it's spilled coffee or an unexpected all-nighter. It always looks fresh, because it's liquid-repellent, breathable, light-weight and wrinkle-free. The unique weaving of fibres in the fabric makes it possible to make the dress breathable and wrinkle-resistant, at the same time.
Main() dress allows to forget about the struggle of what to wear! Combine the dress with different clothes and match it to your style.

Our patterns are made in a way that you will only need to know your top size. The bottom will fit you right. The way the top of the dress is sewn, is in a way that it looks elegant and fits your shoulders perfectly due to hidden cutouts. So, you would have to try really hard in order to pick the wrong size! And we are giving you three options for the length of the dress, based on your height.

We believe that the future is all about conscious consumption and minimalism, when people purchase only what they need, and these items last as long as you need them. That is why we concentrate on one versatile model now to provide the highest quality.. We produce our dress ethically on small local productions. Main() dress is produced by happy people who have different interests and support our values.

For more information and images please contact: anna@themaindress.com https://themaindress.com/press-kit

Main Apparel Inc. - high-tech apparel production

340 S LEMON AVE #7905
WALNUT, CA 91789

This release was published on openPR.