Breastfeeding Accessories Market Industry Analysis| Top Companies: Medela, Pigeon Corporation., Ardo medical AG, Ameda, Inc., Philips, NUK USA LLC, Whittlestone Inc, Hygeia Health Inc., Büttner-Frank GmbH

Breastfeeding Accessories Market size was over USD 650 million in 2016, with projected growth of over 10% CAGR from 2017 to 2024.

Increasing awareness regarding importance of breastfeeding coupled with rising breastfeeding rates will drive the market growth over the forecast timeframe. Spurring number of working mothers will propel business expansion. Working mothers rely on usage of technology solutions such as breast pumps for breast milk collection owing to busier schedules and haste to rejoin work post maternity.

Adoption and implementation of policies such as the International Code of Marketing of Breastmilk Substitutes which forbids the promotion of various breast milk substitutes will boost market growth. Approximately 135 countries across the globe have incorporated some provisions of this code.

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Presence of favorable reimbursement scenario for breast pumps has fostered the usage of accessories market across the regions. The demand for breastfeeding accessories such as breast milk storage bags and cleaning products will escalate over the coming years.

Aggressive marketing campaigns undertaken by milk formula manufacturers has increased the adoption of breast milk substitutes, such as infant formulas. Growing acceptance of breast milk substitutes among new mothers should impede industry growth. Furthermore, high cost incurred due to frequent replacement and repurchase of breastfeeding accessories will restrain business growth.

Breast milk bottles dominated the global market and is expected to follow a similar trend over the forecast years. Compatibility of bottles with breast pumps as well as for feeding purpose and the ease of milk storage should boost industry demand.

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Sore nipple cream demand will grow at a rapid pace due to growing number of new mother population experiencing nipple soreness and tenderness. Ability of sore nipple cream to soothe and protect soared nipples coupled with improved healing should boost product usage.

Nipple shields will witness lucrative growth due to its ability to provide improved latch-on if the mother has flat or inverted nipples. It protects sore or damaged nipples and assist infant feeding through mother’s breast. Nipple shields also help in overcoming latch-on problems due to engorgement.

Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:

 Medela
 Pigeon Corporation.
 Ardo medical AG
 Ameda, Inc.
 Philips
 NUK USA LLC
 Whittlestone Inc
 Hygeia Health Inc.
 Büttner-Frank GmbH

U.S. accounted for the largest breastfeeding accessories market share in 2016. Increasing breastfeeding rates will serve to be a high impact rendering factor for business growth. Increasing number of live births at hospitals assists mothers in initiating and continuing breastfeeding rates. Growing technology adoption such as breast pumps for breast milk collection owing to hectic work schedules and lack of mandated paid maternity leaves will fuel market growth. Encouragement and support provided to breastfeeding mothers through breastfeeding advocacy groups and lactation consultants will further augment the market expansion.

Russia breastfeeding accessories market is slated to exhibit lucrative growth during the forecast timeframe. Presence of breastfeeding culture with high lactation initiation rates will boost breastfeeding accessories demand. Increasing professional support for breastfeeding along with breastfeeding friendly legislations will further propel market growth.


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Brazil breastfeeding accessories market is anticipated to witness rapid growth over the forecast period. Increasing promotion of breastfeeding coupled with rising breastfeeding rates will drive future market growth. Presence of extensive human milk bank network will boost industry expansion.

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