New YASSSU Service Transfers the DLD Conference Onto Every Smartphone

The Austrian start-up YASSSU is DLD’s Mobile Multimedia Partner for the prestigious DLD Conference, January 23rd-25th 2011. DLD Media is leveraging YASSSU’s unique media technology to distribute DLD11’s video content onto every smartphone worldwide. Users around the globe are visiting the mobile portal m.dld-conference.com (developed by YASSSU) to watch DLD11’s videos on-demand and access the Conference’s live feeds & program using any smartphone.

YASSSU.com enables media companies to distribute their audio and video content not only onto every Internet-enabled phone but also onto every so-called “dumbphone“ (non-Internet-enabled phone) for the very first time. ”Imagine you could distribute your multimedia content onto every mobile device – with a single click!“ – Roland L. Mueller, Founder and CEO of YASSSU has made this vision a reality. He continues: “Of the 4.8 billion mobile phones worldwide, two thirds are dumbphones. Why should we exclude a globally distributed user base of nearly three million people from consuming media on-the-go?“

Media providers can distribute their free and paid content via the platform www.YASSSU.com, benefiting from a global distribution channel across the entire mobile market. „Media companies are suffering from shrinking advertising revenues – distributing their paid multimedia content across all mobile devices globally, including all non-smartphones, provides a credible solution to this problem!“ notes Benjamin Ruschin, Manager of Corporate Development at YASSSU.

The Austrian start-up YASSSU provides a worldwide audience with the first fully convergent news platform: users select their favorite news sources from over 5000 media channels (audio & video) and experience personalized media on-demand – online, using any smartphone and/or simply by calling a local YASSSU landline number in their country. Leading media providers such as NBC Universal and the German Holtzbrinck publishing group leverage YASSSU’s unique technology in order to maximize the reach of their multimedia products. YASSSU’s mobile apps have demonstrated the start-up’s international reach: YASSSU’s Nokia Ovi app has been downloaded in more than 160 countries.

YASSSU GmbH
Mariahilfer Straße 4
1070 Vienna, Austria

Press Contact: Mark Kramer, press@YASSSU.com, +43 660 360 2256

This release was published on openPR.