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Global Deodorant Roll-Ons Market to Witness Exponential Rise in Revenue Share During the Forecast Period

02-15-2019 12:07 PM CET | Health & Medicine

Press release from: Future Market Insights

Deodorant Roll-Ons Market

Deodorant Roll-Ons Market

Deodorant Roll-Ons Market Outlook

In the last decade, the personal care industry has experienced significant growth with the advent of deodorants and antiperspirants in the market. Nowadays, consumers of all age groups use deodorants to prevent perspiration or body odor and to keep feeling fresh, as a part of their daily grooming routine. Moreover, as summer temperatures are increasing, many people frequently experience severe perspiration during this season and demand deodorant roll-ons. Thus, consumers are now craving beyond efficacy when choosing deodorants roll-ons, and are searching for natural and sustainable products. The use of deodorants roll-ons and antiperspirant formats varies in countries worldwide. Therefore, in a highly competitive market, companies are developing innovative solutions such as deodorant roll-ons, to resonate with customers and increase their market share by adopting a market-oriented approach that can add value to their customers. Deodorant roll-ons keep one fresh, sweat-free, and also spread a pleasant odor. Deodorant roll-ons prevent the growth of bacteria on the skin, reduce the amount of sweat, and mask the odor through fragrance attributed to the growth of deodorant roll-ons market.
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Reasons for Covering the Deodorant Roll-Ons Market Title

The rise in demand for deodorants and perfumes among young consumers is accelerating the demand for natural ingredients for manufacturing deodorant roll-ons. The product premiumization trend, along with attractive packaging attracts consumers toward deodorant is an important factor influencing the growth of the deodorant roll-ons market in the near future. Prominent players in the deodorant roll-ons market are focusing on increasing awareness and enhancing their market presence through various digital marketing campaigns by targeting the right audience. Additionally, the expanding demand for deodorant roll-ons with a long-lasting fragrance as well as effective anti-bacterial features, and due to an increasing healthy-living trend, consumers are demanding natural deodorants. However, the growing consumer concerns about health issues associated with the ingredients used in deodorant roll-ons and the availability of alternative products in the market are some hinders to the deodorant roll-ons market in the near future.

Global Deodorant Roll-Ons: Market Segmentation

On the basis of gender, the global deodorant roll-ons market has been segmented as –

Male
Female

On the basis of nature, the global deodorant roll-ons market has been segmented as –

Conventional
Natural

On the basis of sales channel, the global deodorant roll-ons market has been segmented as –

Store-based Retailing
Hypermarkets/Supermarkets
Discount Stores
Convenience Stores
Specialty Stores
Independent Small Groceries
Online Retailer

Global Deodorant Roll-Ons Market: Key Players

Some of the key players operating in the global deodorant roll-ons market are Kao Corporation, Henkel AG & Company, KGaA, Church & Dwight Co., Inc., Revlon, Inc., L'Oreal S.A., Description, Unilever, HELEN OF TROY, Procter & Gamble Co., Beiersdorf AG, Playboy Enterprises, Inc., Colgate-Palmolive Company, Adidas AG, Lion Corporation, Real Purity, Inc., and other Chinese players.

An emerging trend in the deodorant roll-ons market is the increasing number of key players appointing various celebrities to endorse their products, to influence consumers to buy the endorsed deodorant roll-ons. Rise in the fragrance industry, growing demand for antiperspirant deodorants, rise in per capita expenditure on personal care products, and intense competition in organized and unorganized segments in developing countries are some of the leading factors driving the growth of the global deodorant roll-ons market. Moreover, the increasing focus on customer-centric approach and rapid advancements in personal care products influence various companies to develop novel products and adopt a unique marketing strategy, which in turn fuels the growth of the deodorant roll-ons markeT

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Future Market Insights (FMI) is a leading market intelligence and consulting firm. We deliver syndicated research reports, custom research reports and consulting services, which are personalized in nature. FMI delivers a complete packaged solution, which combines current market intelligence, statistical anecdotes, technology inputs, valuable growth insights, an aerial view of the competitive framework, and future market trends.

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